Business
YouGov signs joint venture
YouGov signs joint venture.
About this update from Yougov Plc
[{"type":"text","content":"\n YouGov PLC\n06 February 2006\n\n\nMonday 6 February 2006\n\n\n YouGov signs joint venture with Execution Ltd\n\n - YGX to provide primary market research to investment community\n\n\nYouGov plc, one of the UK's leading market research and opinion polling\ncompanies, and Execution Ltd, one of Europe's leading full-service agency\nstockbrokers, announced today that they have established a 50:50 joint venture\ncompany, YouGovExecution Ltd (YGX).\n\n\nYGX will use YouGov's online surveying techniques to provide financial\ninstitutions with a competitive edge through primary research into consumer and\nbusiness trends. The joint venture will establish YGX as the first and only\nfully integrated primary research provider with services tailored to the\nspecific needs of fund managers. YGX will combine Execution Ltd's financial\nmarket understanding with the speed and accuracy of YouGov's online surveying\ncapabilities to ensure that the right questions are directed to the right\naudiences to provide YGX's clients with a proprietary edge in their investment\nprocess.\n\n\nYGX will also benefit from YouGov's recently-launched BrandIndex, a daily online\nservice that Execution has itself recently subscribed to which is designed to\nmeasure the perception of brands both individually and across industry sectors.\nClients will be given access to a detailed market analysis which will be\ndesigned by the YGX team. Studies will be carried out on a regular basis to\nenable YGX to identify trends pertaining to key market sensitivities. Clients\nwill also be able to carry out supplementary bespoke surveys to give them a more\ndetailed understanding of a particular company or market.\n\n\nThis joint venture agreement with Execution is consistent with YouGov's strategy\nof growing its business by applying its knowledge and expertise of online\npolling and market research to new markets. Since its IPO in April 2005, the\nGroup has established a successful joint venture in Dubai and launched\nBrandIndex, its perception monitor for consumer brands.\n\n\nCommenting on this new development Nadhim Zahawi, Joint Chief Executive Officer\nof YouGov, said:\n\n\n'The speed and accuracy of our research has already resulted in a positive\nresponse to our products from the investment community however; this joint\nventure with Execution represents a major oppo...