Business
YouGov acquires Yabble
YouGov acquires Yabble.
About this update from Yougov Plc
[{"type":"text","content":"\n\n6 August 2024\n \nYouGov plc\n \n(\"YouGov\" or \"the Group\" or \"the Company\")\n \nYouGov acquires Yabble\n \nYouGov to transform its Data Products using generative AI through the acquisition of Yabble\n \nYouGov, the international research and data analytics group, announces the acquisition of Yabble, a New Zealand based company pioneering the use of generative AI to deliver audience insights. The acquisition will see YouGov acquire Yabble's technology to power new and valuable insights for clients across the world, while also seeing YouGov's data become the foundation of Yabble's industry leading AI platform.\n \nYabble currently has 13 full-time employees globally and has been developing cutting edge generative AI-powered tools specifically for the research industry since 2019. Its products are trusted by a range of Fortune 500 customers and major international brands, including some of YouGov's largest clients.\n \nYabble's technology is perfectly placed to take advantage of the enormous growth in generative AI in the insights industry. Its platform is built with a series of proprietary algorithms, custom fine-tuned models and complex prompt engineering to deliver the most sophisticated and accurate tools available, creating instant insights for every stage of the market research process. Yabble was also acknowledged by leading industry site Greenbook, in the GRIT Top 50 Most Innovative Supplier list for 2023.\n \nYouGov has been working closely with the Yabble team over the past year on the development and launch of the Group's first client-facing AI product, YouGov AI Qual Explorer, which has seen positive uptake and feedback from clients. Initially, Yabble's revolutionary technology will be integrated with YouGov's core Data Products to accelerate the development of AI-enabled features and set the standard for use of generative AI in market research.\n \nSteve Hatch, YouGov CEO:\n \n\"Generative AI is transforming the insight landscape and with the acquisition of Yabble, YouGov is strongly positioned to take advantage of this change. Early adopters of Yabble's pioneering technology include some of the most data-savvy brands. I have seen how powerful the combination of YouGov's data and Yabble's technology is, and I am excited for more clients to experience this. Thi...