Business
YouGov acquires Faster Horses
YouGov acquires Faster Horses.
About this update from Yougov Plc
[{"type":"text","content":"\n \n \n \n RNS Number : 0565F\n YouGov PLC\n 13 July 2021\n \n \n \n \n \n \n \n 13 July 2021\n \n \n \n \n \n YouGov plc\n \n \n \n \n \n (\"YouGov\" or the \"Company\")\n \n \n \n \n \n YouGov acquires Australian data insights consultancy Faster Horses\n \n \n \n YouGov, the international market research and data analytics group, has wholly acquired Faster Horses, the Australian online-focussed data insights consultancy, in a move that will cement YouGov's position in Australia and enable it to capitalise on panel investments in the region.\n \n \n \n \n \n Faster Horses currently has 20 employees across its offices in Sydney, Perth, Canberra, Melbourne and Brisbane. It operates across a range of key sectors including energy, telco, travel & tourism, health & aged care, manufacturing, property and government and boasts a range of clients across many more.\n \n \n \n \n \n It was founded by Veronica Mayne and Peter Fairbrother, who each have more than 25 years' experience in market research, including previously held senior positions at Ipsos Australia. Veronica and Peter will stay with Faster Horses which \n will continue to operate under its name before moving under the YouGov Australia umbrella at a later date. Faster Horses currently uses third-party panel providers but will migrate all of its research work to YouGov as part of the acquisition.\n \n \n \n \n \n \n Stephan Shakespeare, CEO and co-founder of YouGov:\n \n \"We are excited to bring Faster Horses into the YouGov fold as we continue to invest for growth in line with our strategy. Australia is an important and fast-growing market for us and this acquisition will increase our market presence. With its commitment and innovation in the power of online data and its tremendous success in recent years, Faster Horses is the perfect fit for us. We are committed to offering our clients a connected data proposition that provides a continuous stream of consumer insight data globally and through this acquisition we can better serve clients both within Australia and around the world.\"\n \n \n \n Veronica Mayne\n at Faster Horses: \"Faster Horses joining the YouGov family is a natural fit. As a leading data insights consultancy in Australia, we share a strong cultural affinity with YouGov, which has long...