Business
Replacement: Acquisition
Replacement: Acquisition.
About this update from Yougov Plc
[{"type":"text","content":"\n RNS Number : 8510Q YouGov PLC 10 August 2010 \n \n\nThe following amendment has been made to the 'You Gov Acquisition' announcement released on Tuesday 10th August at 07.08 under RNS No 8116Q.\n \nShareholders holding 98.75% of the shares have already entered into the agreement or consented to the transaction contemplated thereby. The purchase agreement is conditional upon, among other customary closing conditions, the agreement and related consents being signed by shareholders representing 97 per cent of Harrison. \n \nAll other details remain unchanged.\n \nThe full amended text is shown below.\n \n10 August 2010\n \n \nAcquisition of Harrison significantly expands YouGov's presence\nin US corporate market research\n- complements established US polling business and online panel\n \nHighlights\n \n \n· YouGov plc, the online market research agency, announced today that it has reached conditional agreement to acquire Harrison Group (\"Harrison\"), one of the USA's leading marketing and strategic research consulting firms, for an initial consideration of US$6 million. Further amounts are payable over the next three years, estimated at around $7 million, subject to Harrison achieving performance targets. \n \n· Harrison is a leading US market research agency, with a reputation for high quality work and an impressive corporate client list. Its specialities include concept evolution, forecasting, segmentation, branding, business consulting and market modelling across multiple sectors, with a particular emphasis on the interactive entertainment and wealth sectors.\n \n· Combined with YouGov's existing US operations, the acquisition will double the scale of the US business and create a strong platform for future growth.\n \n· The YouGov Board believes that the enlarged group will benefit from:\no a significantly expanded addressable market opportunity within the $8bn corporate market research sector in North America\no a large combined customer base, including a significant number of blue-chip organisations\no the opportunity to leverage YouGov's proprietary technology and analytic...