Business
New advertising platform YouGov Direct announced
New advertising platform YouGov Direct announced.
About this update from Yougov Plc
[{"type":"text","content":"\n \nRNS Number : 5106E YouGov PLC 12 February 2018 \n\n \n12 February 2018\nYouGov plc\n(\"YouGov\" or \"the Group\")\n \nNew advertising platform YouGov Direct announced\nYouGov Direct enables greater consumer data protection and effective ad targeting\nYouGov, the international market research and data analytics group, today announces the development of a new digital advertising platform, YouGov Direct. Currently consumers have little control over their data, while ineffective targeting has a negative impact on brands and publishers. YouGov Direct aims to overcome those problems in the ad ecosystem by harnessing blockchain technology to verify the data exchange between consumers and advertisers.\nThrough YouGov Direct, panellists will be able to choose which personal attributes to make available to third parties while remaining anonymous. For example, a user might decide to share information about favourite hobbies and withhold data related to health history. In exchange for sharing their data, users will earn additional rewards.\nAdvertisers, brands and publishers using the platform gain access to known audience attributes, which enable more effective advertising targeting and better campaign performance. YouGov Direct's transparent and verifiable record of transactions provides assurance that ads are reaching actual humans as opposed to bots and will support businesses in meeting the requirements of the forthcoming EU General Data Protection Regulation (GDPR).\nYouGov expects to launch the product to customers during the course of FY19.\nTo register your interest in YouGov Direct, go to direct.yougov.com.\n \nEnquiries:\nYouGov plc\nStephan Shakespeare / Alex McIntosh 020 7012 6000\nFTI Consulting (PR)\nCharles Palmer / Harry Staight 020 3727 1000\nNumis Securities (NOMAD and broker)\nNick Westlake / Toby Adcock ...