Business
Half-Year Trading Update and Notice of Results
YouGov plc has reported that trading for the half-year ending 31 January 2026 is in line with expectations, anticipating low-single-digit revenue growth on both reported and underlying bases, driven by continued expansion in the US and UK, though offset by a slight decline in YouGov Shopper. The Data Products division is expected to deliver flat performance, while the Research division saw mid-single-digit growth, with the Shopper division performing as anticipated. The company has made strategic investments in AI product development and platform enhancements. Looking ahead, YouGov expects modest full-year revenue growth, with operating profit dependent on cost management and the return on innovation investments. The company will announce its interim results on 24 March 2026. Disclaimer*
About this update from Yougov Plc
[{"type":"text","content":"\n\n\n \n4 February 2026\n \nYouGov plc\n \n(\"YouGov\" or \"the Group\" or \"the Company\")\n \nHalf-Year Trading Update and Notice of Results\n \nContinued progress on revenue and targeted investments for future growth\n \nYouGov, the international research and data analytics group, today issues a trading update for the half year ending 31 January 2026.\n \nCurrent Trading\n \nTrading in the first half of the financial year has remained in line with expectations. On a reported and underlying basis1 the Group expects to report low-single-digit revenue growth, reflecting continued growth in the US and UK regions offset by a slight decline in YouGov Shopper on an underlying basis1 (previously CPS) due to phasing of client deliveries. \n \nThe Data Products division has had stable renewal rates, and is expected to deliver flat H1 performance on an underlying basis1, with some weakness seen in the media agencies sector due to budgetary constraints. The Research division recorded mid-single-digit growth on an underlying basis1 during the period, as clients continued to prioritise spend on strategic research projects and large-scale trackers. The Shopper division is continuing to perform in line with expectations.\n \nDuring the year we have continued to make targeted investments designed to accelerate new AI product development, streamline our data lake, improve the client experience and increase automation within our platform and data collection.\n \nMoving into the second half of the financial year, we continue to be encouraged by the positive momentum in the b...