Business
Grant of awards under LTIP 2023
YouGov plc announced on December 11, 2025, that its Remuneration Committee approved the grant of nil cost options and conditional awards under its Long-Term Incentive Plan 2023, totaling 1,223,846 ordinary shares. These awards are subject to performance conditions over the three years ending July 31, 2028, with a normal vesting date of three years from grant, and a two-year post-vesting holding period for Executive Directors. Notably, Alex McIntosh received 94,889 nil cost options valued at 72% of his base salary, and other executive directors and persons discharging managerial responsibilities also received grants. Disclaimer*
About this update from Yougov Plc
[{"type":"text","content":"\n\n\n \n12 December 2025\nYouGov plc\n(\"YouGov\" or \"the Group\" or \"the Company\")\nGrant of awards under Long-Term Incentive Plan 2023\n \nYouGov, the international research and data analytics group, announces that on 11 December 2025, the Board's Remuneration Committee approved the grant of nil cost options and conditional awards over ordinary shares of £0.02 under the YouGov plc Long Term Incentive Plan 2023 (\"LTIP 2023\") over a total number of 1,223,846 ordinary shares (the \"Award\"). \nPerformance will be assessed over the three-year period ending 31 July 2028. The normal vesting date for awards granted under the plan will be three years from the date of grant unless otherwise specified, subject to financial and non-financial performance conditions as set out on our website: corporate.yougov.com/esg/governance/long-term-incentive-plan-2023. Any Executive Director awards that vest will be subject to a two-year post-vesting holding period.\n \nThe Award includes the following award granted to an Executive Director of the Company:\n \n\n\n\n\nExecutive Director\n\n\nNumber of Nil-Cost Options Awarded\n\n\nAward Value as a % of Base Salary\n\n\n\n\nAlex McIntosh\n\n\n94,889\n\n\n72%\n\n\n\n\n \nDetails of the conditional awards made to the Executive Director and further PDMRs are provided in the below tables.\n \nEnquiries\n \n\n\n\n\nYouGov plc\nTilly Heald, Company Secretary\nHannah Jethwani, Head of Corporate Strategy and IR\n\n\n \n020 7012 6000\n\n\n\n\n \nFTI Consulting\nCharles Palmer / Dwight Burden / Valerija Cymbal / Jemima Gurney\n\n\n \n \n 020 3727 1000\n\n\n\n\n \nJ.P. Morgan Cazenove (NOMAD and Joint Broker)\nBill Hutchings / James Summer\n \n\n\n \n \n020 7742 4000\n\n\n\n\n \nBerenberg (Joint Broker)\nMark Whitmore / Richard Andrews / Smruthya Ganesh...