Business
Creation of YouGovAlpha
Creation of YouGovAlpha.
About this update from Yougov Plc
[{"type":"text","content":"\n YouGov PLC\n09 August 2007\n\n\n\n9 August 2007\n\n\n YouGov plc\n\n Creation of YouGovAlpha\n\n\nYouGov plc, the online market research agency, today announced the creation of\nYouGovAlpha, the UK's only dedicated market research agency with services\ntailored to the specific needs of fund managers and investment professionals.\n\nBuilding on the recent success of YouGovExecution (YGX), YouGovAlpha provides a\ncompetitive advantage to its clients by using primary research to gain insights\ninto the marketplace performance of sectors and companies ahead of trading\nstatements and publicly available information.\n\nExecution Limited and YouGov plc have decided to amicably dissolve the YGX joint\nventure. YouGovAlpha has moved all of the research consultants from YGX to\nYouGov's current premises where it has room to expand the team further.\n\nNadhim Zahawi, co-founder and CEO of YouGov said: 'The use of primary market\nresearch is in its infancy in the investment community. However the feedback we\nhave had from YGX clients confirms that they gain a genuine competitive\nadvantage from fast and accurate primary research. The ongoing development and\ninvestment in YouGov's panel coupled with its representative profile provides us\nwith considerable opportunity to extend our offer to the investment community.\nYouGovAlpha will allow us to provide independent services to clients as we will\nnot be linked to a brokerage business or fund as a partner.'\n\nNeil Thorington, MD of YouGovAlpha commented: 'These are exciting times for\neveryone associated with the company. The creation of YouGovAlpha allows us to\nfocus more intently on assisting our clients in making better investment\ndecisions through ever more robust and quantifiable information. We are now in a\nposition to accelerate the development of new products and services to meet the\ngrowing demand for primary research among the investment community. '\n\n\n\nENDS\n\n\nEnquiries:\n\n YouGov plc\n Nadhim Zahawi / Katherine Lee 020 7012 6000\n [email protected]\n YouGovAlpha\n Neil Thorington 020 7012 6000\n [email protected]\n Financial Dynamics\n Charles Palmer/ Nicola Biles 020 7831 3113\n\n\n\n\n This information is provided by RNS\n The company news service from the London Stock Exchange \n ","length":2568,"tagName":"div"}]