Business
Acquisition Of Decision Fuel
Acquisition Of Decision Fuel.
About this update from Yougov Plc
[{"type":"text","content":"\n \nRNS Number : 2369X YouGov PLC 09 January 2014 \n \n\n9 January 2014\n \n \n \nYouGov plc \n \n(\"YouGov\" or \"the Company\")\n \nAcquisition of Decision Fuel extends YouGov's presence to China and S.E. Asia \n \nYouGov plc, the international online market research agency, is pleased to announce the acquisition of 100% of Decision Fuel (\"DF\"). This acquisition is consistent with YouGov's strategy of extending its reach to emerging markets. DF will enable YouGov to provide a full service offer in the growth markets of China and South East Asia to meet client demand for opinion data from this region. DF's mobile technology will also enhance YouGov's ability to conduct research among consumers who do not have access to fixed-line internet or smartphones. \n \nDF is a market research and technology company whose objective is to provide fast, high-quality research to the Asian market using online and especially, mobile-based, technology to reach consumers across the region. \n \nDF has offices in Hong Kong, Shanghai and Singapore and its own proprietary platform for mobile-based research. DF was set-up in 2011 by two experienced buyers of research in the Asian region: Patrick Corr, formerly a senior executive with Star TV, the Asian TV network and strategy firm Monitor, and Colin Marson, a former senior executive with Cerebos (part of Suntory) and strategy firm, Monitor. They will both continue to lead the business after it becomes part of the YouGov group. DF's non-executive chairman is Adrian Chedore, the founder and former CEO of Synovate. Further funding since the company's launch has been provided by a group of angel investors from the region. \n \nDF's business operates across Asia, conducting single and multi-country projects primarily in China and South-East Asia. It has already built a consumer panel of 60,000 across five countries where it offers an Omnibus style service. Clients to date include global brands and media agencies. DF currently has 14 staff most of whom are based in its Hong Kong base with business development teams located in Singapore and Shanghai. DF is licensed to operate in China through a WOFE (\"wholly owned foreign enterprise \")\n \nFollowing completion, DF will immediately adopt the YouGov brand and its...