Business
Acquisition
Acquisition.
About this update from Yougov Plc
[{"type":"text","content":"\n \n \n \n RNS Number : 0361V\n YouGov PLC\n 09 December 2021\n \n \n \n \n \n \n \n \n \n \n 9 December 2021\n \n \n YouGov plc \n \n \n (\"YouGov\" or \"the Group\" or \"the Company\")\n \n \n Acquisition of LINK Marketing Services AG\n \n \n \n \n \n YouGov, the international market research and data analytics group, announces the acquisition of the leading Swiss market and social research agency, LINK Marketing Services AG (\"LINK\") based in Zurich.\n \n \n LINK was founded in 1981 in Lucerne, Switzerland and is a well-regarded player in the region with a focus on driving innovation in its market and social research capabilities. In 1984, it was the first Swiss market research company to internally develop and use software for CATI surveys and started the use of online surveys in 1998. The company has longstanding relationships with leading Swiss companies and global blue-chip clients in the financial services, FMCG, retail industries and government sector. LINK employs around 100 staff and is divided into two main divisions: a full-service market research business that services clients using its high-quality online panel and a social research business that delivers opinion and behavioural data largely for the public sector, including the Swiss Federal Statistical Office, public institutions and universities. \n \n \n YouGov has seen good traction in Mainland Europe following the expansion of its panel into several new European countries and a shift in its approach to target large-scale, regional tracking projects. Switzerland is a key market for several of our European clients and the addition of the LINK business will reinforce YouGov's position in Mainland Europe. Through this acquisition, we can expand the use of our panels, technology and product suite to create additional value for our clients and shareholders. This strategic acquisition opens up several avenues of opportunity for the combined entity such as: \n \n \n \n \n \n · \n \n \n \n \n Enabling the existing LINK sales team to expand their client relationships using YouGov's international research capabilities\n \n \n \n \n \n \n · \n \n \n \n \n Further develop our syndicated data products in Switzerland and leverage LINK's strong client relationships to boost subscriptions \n \n \n \n \n \n \n · \n \n \n \n \n Collaboration with...