Business
Yelp Releases 2025 Trust & Safety Report
SAN FRANCISCO, February 25, 2026--Yelp Inc. (NYSE:YELP), the company that connects people with great local businesses, today released its 2025 Trust & Safety Report, detailing the extensive measures it took to protect the integrity and quality of content on its platform. The report reveals that the company identified and filtered out nearly half a million suspected AI-generated reviews,1 prevented review extortion scams that impacted local businesses on other review platforms, and more than doub
About this update from Yelp Inc.
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":1001,"height":388,"url":"https://media.zenfs.com/en/business-wire.com/ddd513e6881f8c6cd48aa9de6ad773e5"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/bIWZfC5inPtO8EoBdLrDeQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTM3MjtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/ddd513e6881f8c6cd48aa9de6ad773e5","width":960,"height":372},"lightbox":{"url":"https://s.yimg.com/ny/api/res/1.2/.I5EZXo6w0nLUGwNluMjHQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTIwMDI7aD03NzY7Y2Y9d2VicA--/https://media.zenfs.com/en/business-wire.com/ddd513e6881f8c6cd48aa9de6ad773e5","width":1001,"height":388}},"lazy":false},{"type":"text","content":"Yelp’s automated systems filtered out nearly 500,000 suspected AI-generated reviews","length":83,"tagName":"p","attribs":{}},{"type":"text","content":"Yelp's User Operations team shut down over a million policy-violating user accounts, up 138% from 2024","length":106,"tagName":"p","attribs":{}},{"type":"text","content":"58% year-over-year increase in business pages moderated by Yelp for an influx of unreliable reviews driven by viral incidents","length":125,"tagName":"p","attribs":{}},{"type":"text","content":"SAN FRANCISCO, February 25, 2026--(BUSINESS WIRE)--Yelp Inc. (NYSE:YELP), the company that connects people with great local businesses, today released its 2025 Trust & Safety Report, detailing the extensive measures it took to protect the integrity and quality of content on its platform. The report reveals that the company identified and filtered out nearly half a million suspected AI-generated reviews,1 prevented review extortion scams that impacted local businesses on other review platforms, and more than doubled user account closures to combat emerging threats.2 Through proactive investigations, Yelp’s User Operations team thwarted compensated and incentivized reviews on its platform and across other sites.1 Additionally, incidents covered by the media or amplified on social platforms drove a surge in abnormal review activity on Yelp, resulting in a 58% year-over-year increase in Media Attention Alerts placed on business pages.3","length":949,"tagName":"p"},{"type":"text","content":""As technology rapidly evolves—from the rise of AI-generated content to increasingly sophisticat...