Business
Yellow Pages' new survey reveals Canadians' behaviour when it comes to choosing a restaurant
Yellow Pages' new survey reveals Canadians' behaviour when it comes to choosing a restaura...
About this update from Yellow Pages Ltd.
[{"type":"text","content":"\n\n\n\nYellow Pages' new survey reveals Canadians' behaviour when it comes to choosing a restaurant\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prngen2{\nBORDER-BOTTOM:black 0pt; TEXT-ALIGN: LEFT; BORDER-LEFT:black 0pt; PADDING-LEFT:0.50em; PADDING-RIGHT:0.50em; VERTICAL-ALIGN: TOP; BORDER-TOP:black 0pt; BORDER-RIGHT:black 0pt\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n.prnbcc{\nBORDER-BOTTOM:0pt solid; BORDER-LEFT:0pt solid; BORDER-COLLAPSE: COLLAPSE; BORDER-TOP:0pt solid; BORDER-RIGHT:0pt solid\n}\n\n\n\n\n\n\nYellow Pages' new survey reveals Canadians' behaviour when it comes to choosing a restaurant\nCanada NewsWire\nTORONTO, June 28, 2016\n\n\n\n\n\n\nIn the spirit of its new national advertising campaign, the Company challenges the heart, the brain and the stomach in the decision making process\n\n\n\nTORONTO, June 28, 2016 /CNW Telbec/ - According to a recent survey1 that ran across Canada by Yellow Pages (TSX: Y), a leading digital media and marketing solutions company, and the independent research firm BIP, 47% of Canadians go with what their stomach is asking for when it comes to choosing what or where to eat, as compared to their brain (26%) or their heart (19%). Contrary to that, when Canadians are asked about what best describes how they choose a restaurant, more than half of them (52%) say that they simply go to their favourite restaurant, which is a decision coming from the heart. This demonstrates that our emotions, minds and bodies are often at odds when a decision needs to be made about what and where to eat.\n\nBased on this idea, Yellow Pages has launched a creative, new advertising campaign for YP Dine, its free mobile application dedicated to the restaurant and dining sector. To present the YP Dine app, the campaign gives the spotlight to three animated characters, the heart, the brain and the stomach, that can't seem to make dining decisions due to their different personalities, but all agree that YP Dine is the smart and easy solution to the famous question \"What do I want to eat today?\".\n\n\"YP Dine helps Canadians discover, find, interact and transa...