Business
Yellow Pages Limited Announces the Acquisition of JUICE Mobile, a Leading Canadian Mobile Advertising Technology Company
Yellow Pages Limited Announces the Acquisition of JUICE Mobile, a Leading Canadian Mobile ...
About this update from Yellow Pages Ltd.
[{"type":"text","content":"\n\n\n\nYellow Pages Limited Announces the Acquisition of JUICE Mobile, a Leading Canadian Mobile Advertising Technology Company\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\nYellow Pages Limited Announces the Acquisition of JUICE Mobile, a Leading Canadian Mobile Advertising Technology Company\nCanada NewsWire\nMONTREAL, March 15, 2016\n\n\n\nAcquisition Creates a Leading Mobile Advertising Offering for Yellow Pages Limited\n\n\n\nMONTREAL, March 15, 2016 /CNW Telbec/ - Yellow Pages Limited (TSX: Y) (\"Yellow Pages\" or the \"Company\") announced today that it will acquire JUICE Mobile (\"JUICE\"), a premium advertising technology company whose proprietary programmatic platforms facilitate the automatic buying and selling of mobile advertising between brands and publishers. The acquisition will close and take effect on March 17, 2016 and is subject to ordinary closing conditions.\n\nBrands are rapidly adopting programmatic technologies in the deployment of mobile advertising campaigns. As the mobile advertising industry experiences rapid growth, projections indicate that programmatic is set to overtake non-programmatic forms of mobile advertising in Canada in 2016.\n\n\"The acquisition of JUICE Mobile positions Yellow Pages as a leader in national advertising, significantly expanding our reach of brands and media publishers and providing us with the technologies required to fulfill mobile advertising on their behalf,\" said Julien Billot, President and Chief Executive Officer of Yellow Pages Limited. \"New forms of mobile advertising need to also be readily available to small and medium-sized businesses at the local level. By leveraging JUICE Mobile's technologies, platforms and audiences, Yellow Pages will equip Canadian SMEs with mobile programmatic solutions that are designed with their specific needs in mind and help them compete in the evolving digital marketplace.\"\n\nJUICE's Programmatic Direct and Real-Time Bidding platforms enable advertisers and publishers to buy and sell mobile advertising more efficiently. Its Program...