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Yellow Pages launches new mass media campaign highlighting its digital services for small businesses
Yellow Pages launches new mass media campaign highlighting its digital services for small ...
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[{"type":"text","content":"\n\n\n\nYellow Pages launches new mass media campaign highlighting its digital services for small businesses\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nYellow Pages launches new mass media campaign highlighting its digital services for small businesses\nCanada NewsWire\nTORONTO, May 30, 2016\n\n\n\nTORONTO, May 30, 2016 /CNW/ - Yellow Pages (YP) (TSX: Y), a leading digital media and marketing solutions company, launched a national B2B mass media advertising campaign today, targeting small business customers and promoting its digital portfolio of products. \n\nShowcasing actual employees of Yellow Pages, who provide daily digital services to customer accounts, the company highlighted the efficiency of its digital offering by creating a small business from scratch. \n\nThe company selected the iconic lemonade stand for the business it would create. Yellow Pages discreetly opened The Lemonade Stand in the Beaches neighbourhood of Toronto from April 30th to May 8th giving no indication that Yellow Pages was behind the storefront. \n\nThe Lemonade Stand was promoted and marketed for under a month by Yellow Pages digital media teams, using only Yellow Pages digital marketing products and services: NetSync, a digital presence syndication tool, creation and hosting of a basic website, Facebook page and engagement, SEM (search engine marketing), videography and photography. A total of 10 employees were a part of the dedicated digital marketing effort. \n\n\"Yellow Pages generates close to half a billion in digital revenues annually, services over 244,000 small businesses across Canada - with the majority buying digital services from us - and we have among the highest-trafficked digital network in Canada,\" said Paul Brousseau, Vice-President, Brand Communications at Yellow Pages. \"A lot of our strength lies in the daily services and guidance that our employees provide to our customers and we wanted to showcase that.\"\n\n\"It was also important to us that small businesses across Canada continue to associate the brand with measurable, results-driven digital marketing and ser...