Business
Valpak® Inks Agreement with Canada's Yellow Pages Group, Launches Canadian Website
LARGO, Fla. , July 29, 2013 /CNW/ - Valpak Direct Marketing Systems, Inc ., a leade...
About this update from Yellow Pages Ltd.
[{"type":"text","content":"\n\n\n\nLARGO, Fla., July 29, 2013 /CNW/ - Valpak Direct Marketing Systems, Inc., a leader in local print and digital coupons, has increased its reach into Canada with the recent partnership with Yellow Pages Group, a leading media and marketing solutions company in Canada.\n(Logo: http://photos.prnewswire.com/prnh/20080107/CLM009LOGO-b)\nThis will be the first collaboration between both companies and will allow for another 8.5 million visitors to access the Valpak database of savings. Valpak local merchant content will now be featured on Yellow Pages Group platforms, including:\nRedFlagDeals.com™ \nYellowPages.ca™ \nAnd apps for:\nShopwise Mobile on iOS and Android \nRedFlagDeals Mobile for iOS, \nYellow Pages Mobile for iOS, Android, Windows and Blackberry. \nIn addition, Valpak has also recently launched its Valpak.ca site, which helps its online presence and enables Valpak to connect with Canadian consumers in the digital space that's relevant to them, representing the integration of the Valpak brand into Canada.\n\"This relationship will enhance our traffic to Valpak.ca through increased reach,\" said Chris Warren, Director of Canadian Development & Franchise Network Relations at Valpak. \"It offers the opportunity for added SEO through the website and digital distribution partners, effectively providing more impressions in Canada than ever before.\"\nAccording to ComScore 2012 Digital Focus: \"Canada continues to lead the world in online engagement, with visitors spending an average 45 hours per month online, representing a fertile ground for digital marketers and advertisers.\"\n\"As we're committed to ensuring we're providing consumers with the best possible content to help them make informed purchase decisions, our agreement with Valpak only helps enhance the information we're able to provide Canadians through our key shopping and deals mobile and web platforms,\" said Nicolas Gaudreau, Chief Marketing Officer of Yellow Pages Group.\nFurthermore, Valpak also recently increased its print mailings, branching out to more Canadian territory. Earlier this year, in collaboration with Valpak of Toronto East, 360,000 additional homes in the greater Toronto area began, in addition to the already 80,000 household circulation. Currently, Valpak has eight franchises in Canada, with a circulation of 9 million house...