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Shop The Neighbourhood Reveals that Canadians Value Local Businesses But Spend Their Dollars Elsewhere
Shop The Neighbourhood Reveals that Canadians Value Local Businesses But Spend Their Dolla...
About this update from Yellow Pages Ltd.
[{"type":"text","content":"\n\n\n\nShop The Neighbourhood Reveals that Canadians Value Local Businesses But Spend Their Dollars Elsewhere\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nShop The Neighbourhood Reveals that Canadians Value Local Businesses But Spend Their Dollars Elsewhere\nCanada NewsWire\nMONTREAL, Sept. 27, 2016\n\n\n\nMONTREAL, Sept. 27, 2016 /CNW Telbec/ - In celebration of small business month, and the launch of its fourth annual Shop The Neighbourhood campaign, Yellow Pages (TSX: Y), a leading digital media and marketing solutions company, releases important findings surrounding Canadians' attitudes and behaviours when it comes to their local shopping habits. As small businesses struggle to remain successful in the changing Canadian retail landscape, these findings reveal that Canadian shoppers continue to spend more money at large retail establishments despite a strong acknowledgment of the important role that small businesses play in our neighbourhoods and local economies.\n\nWhile a majority of respondents report a preference for shopping local and agree they would rather live close to local businesses than large retailers, there is a clear disconnect between reported behaviour and attitudes toward shopping local. Of those surveyed, more Canadians shop at large retail establishments versus small businesses at least once a week and 64 percent report spending more than $100 at large retailers in the last month versus 40 percent spending an equivalent amount at small businesses in the same timeframe.\n\nGiven this, it's no surprise that a majority of Canadians cite higher prices as a deterrent to shopping locally. Interestingly, the findings reveal that, when price is equal, a majority of respondents will choose to shop at local businesses versus large-scale retailers. However, even a small price discrepancy (e.g. five percent cheaper at the large retailer) will decrease the number of Canadians staying true to local shopping by as much as 33 percent, even if the local business is located closer than the large retail establishment. \n\nIn addition...