Business
Shop The Neighbourhood Offers Small Business Shopping Alternatives for Holiday Season Purchases
Shop The Neighbourhood Offers Small Business Shopping Alternatives for Holiday Season Purc...
About this update from Yellow Pages Ltd.
[{"type":"text","content":"\n\n\n\nShop The Neighbourhood Offers Small Business Shopping Alternatives for Holiday Season Purchases\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nShop The Neighbourhood Offers Small Business Shopping Alternatives for Holiday Season Purchases\nCanada NewsWire\nMONTREAL, Oct. 29, 2015\n\n\n\nEvent bridges digital gap in neighbourhood shopping experience between stores and shoppers\n\n\n\nMONTREAL, Oct. 29, 2015 /CNW Telbec/ - Back for a third year, Shop The Neighbourhood encourages support for small businesses by promoting local shopping and offering free online and mobile app advertising to participating stores and services. Strategically sandwiched between Black Friday and Cyber Monday, the event offers a local deals and savings alternative to capture and drive digital consumer traffic to physical local shops during a weekend notorious for cross-border and online shopping.\n\nA free initiative of Yellow Pages (TSX: Y), a leading digital media and marketing solutions company, Shop The Neighbourhood encourages Canadians to save planned purchases and make them locally, in their neighbourhoods on Saturday, November 28th.\n\n\"Stores and services are often what attracts us to the neighbourhoods we treasure in the first place. Ensuring these businesses thrive can have positive ripple effects in our communities,\" said François Ramsay, Senior Vice-President, Corporate Affairs of Yellow Pages. \"With Shop The Neighbourhood, we're not only emphasizing local shopping, but also building the foundation for digitizing neighbourhood retail operations and exposing local businesses to digital tools to keep pace with consumer shopping habits.\"\n\nDigital media adoption by small businesses is also encouraged by Shop The Neighbourhood through integration in its free participation process. Access to placement in YP Shopwise™, a Yellow Pages mobile app dedicated to finding the best shopping deals nearby, is free to all participating businesses offering promotions exclusive to event day on November 28th. By downloading the YP Shopwise app, Canadians will be able to ins...