Business
Professional Hockey Player Brandon Prust Joins Yappn's FotoYapp as Official Influencer
Professional Hockey Player Brandon Prust Joins Yappn's FotoYapp as Official Influencer.
About this update from Yappn Corporation
[{"type":"text","content":"\nNEW YORK, Dec. 3, 2014 (GLOBE NEWSWIRE) -- Yappn Corp. (OTCQB:YPPN) announces that as its worldwide media and social platform, FotoYapp continues its successful rollout program it is pleased to introduce NHL star Brandon Prust as an Official Influencer. As a professional hockey player with the Montreal Canadiens Prust is 18th overall in the rankings by capgeek.com for players with the most Twitter followers. Prust will utilize FotoYapp for its real-time global storytelling capability in 67 languages via image and video sharing as well as aggregation, enabling his fans to view, share and consume his content on a global scale.\n\n\tFotoYapp provides brands, influencers and consumers with the ability to create their own media content such as images, 18 second videos as well as allowing them to curate media from other users and major social platforms. Users can apply tags and descriptions to their posts to pull in the social conversation happening around each social post from a variety of social networks based on the tag words in their own native language regardless of the originating language of the content.\n\n\tDavid Lucatch stated \"We are very excited to have Brandon join us as an Official Influencer for FotoYapp providing his unique style of content to global hockey fans around the world – instantly in their native language,\" said David Lucatch CEO and Founder of Yappn. \"As professional hockey continues to grow, there are global economic opportunities for social engagement, sponsorship, advertising and Ecommerce, for which Yappn has developed real-time multilingual solutions.\"\n\n\tHockey continues to be a growing sport globally, with 62 nations taking part in the International Ice Hockey Federation Survey in 2013. Countries like the Czech Republic and Finland reporting the biggest growth in registered players with increases of 13.28% and 17.68% respectively. This past season, the National Hockey League broadcasted 87 NHL games on China's CCTV network, expanding its reach to a growing global audience.\n\n\t\"Hockey is a global sport with fans all over the world, speaking many different languages, but all with a common interest,\" said Brandon Prust. \"Using FotoYapp will make it easier for fans to be part of the action by engaging and sharing the content that matters to them in their native language in real-tim...