YANGAROO's Advertising Division Reaches New Milestones

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[{"type":"text","content":"\n\n\n\n\n\nDMDS Ad Delivery in Over 2000 Broadcast Destinations in North America\n including 75% of the Addressable HD market \n\n\nTORONTO, Sept. 15, 2011 /CNW/ - YANGAROO Inc. (TSX-V: YOO, OTCBB: YOOIF), the industry's leading secure digital\n media distribution company, today announced it has achieved significant\n new milestones in the television broadcast adoption of its DMDS\n technology.\n\n\nThe YANGAROO Advertising Division has reached the 2000th broadcast destination milestone in North America as it continues its\n rapid growth and the rollout of its DMDS Advertising Delivery Service.\n An even more significant milestone is attained as DMDS now reaches 75% of the addressable HD broadcast marketplace in the\n US and Canada. Networks and broadcast groups include, CBS Networks and\n the CBS Station Group, Fox Television Stations, ESPN Network Group,\n Discovery Networks, MTV/Viacom Network Group, ABC Television Group,\n Belo Television, Hearst Argyle Television Group, McGraw Hill\n Broadcasting, Sinclair Broadcasting and the Tribune Broadcasting\n Company. DMDS delivers HD files quicker and at a significant cost\n saving to advertisers and provides a more efficient and effective\n workflow for broadcasters.\n\n\n\"We are excited about crossing the 2000 destination milestone,\" said\n Scott Wambolt, CEO YANGAROO Inc. \"The digital delivery market is\n estimated at over $300 million in North America, and with 2000\n broadcasters on board we believe we currently have the opportunity to\n target $100 million of that market. We believe the reason our solution\n has been adopted so quickly is that it represents a significant\n enhancement to the current workflow for distributing SD and\n particularly HD TV advertising content while also saving brands and\n agencies significant time and money. Over the last few months we have\n ramped up our sales and marketing efforts to take this message to the\n large agencies across North America. We are very encouraged by the\n reception and are seeing our advertising content distribution revenues\n grow quickly.\"\n\n\n\"The rapid adoption is a reflection of marketplace demand for improved\n operating efficiencies, particularly with regard to distribution of HD\n spots, deliveries of which are growing at a tremendous pace,\" said\n Karen Dealy, President Advertising Division. \"...

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