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TORONTO, CANADA - May 8, 2013 - YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's leading secure digital media management company, today announced the launch of its Digital Media Distribution System (DMDS) platform API. It enables advertising agencies and broadcasters to digitally transport the data from their media and traffic management systems into DMDS. This eliminates the need to re-key data, reduces the potential for error in the distribution process, and makes it easier for partners, customers and broadcasters to integrate with YANGAROO while maintaining their existing systems and workflows.
DMDS powers YANGAROO Advertising, a web-based and hardware-free service that enables senders, such as advertising agencies, to deliver high-quality audio and video files to broadcasters around the globe. It includes the industry's first fully-automated traffic management system called "Reporter", which merges personalized traffic instructions with a signed and date-stamped confirmation that traffic instructions have been received, providing a significant competitive advantage.
With the release of the DMDS API, YANGAROO Advertising clients can utilize the industry leading web-based user interface, or simply interact with their existing systems by adding a few lines of code. Complex and feature-rich, the DMDS API enables access to platform features like integrations with Ad-ID, metadata, and QC details about media files and a powerful suite of cloud-based post-production tools. The API is an extension of DMDS' existing digital-distribution capabilities, which record labels rely on to share their artists' videos with broadcast networks worldwide.
"The DMDS API further simplifies how our clients and broadcasters interact with our platform," said Richard Klosa, CTO of YANGAROO Inc. "We think it is important to build an ecosystem that agencies, broadcasters and third-party vendors can easily transact data and media files and our API and support of industry standards facilitates that communication."
"YANGAROO Advertising now offers additional value to the overall process of sending and receiving media files," said Gary Moss, President and CEO of YANGAROO Inc. "We look forward to DMDS becoming an even more integral component of our clients' and broadcasters' operations as a result of the DMDS API's launch."
For more information about the DMDS API, please visit: http://www.dmds.com/api/
About YANGAROO:
YANGAROO is a company dedicated to digital media management. YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital cloud based solution focused on the music and advertising industries. The DMDS solution provides more accountable, effective, and far less costly digital management of broadcast quality media via the Internet. It replaces the physical, satellite and closed network distribution and management of audio and video content, for music, music videos, and advertising to television, radio, media, retailers, and other authorized recipients. The YANGAROO Awards platform is now the standard and powers most of North America's major awards shows.
YANGAROO has offices in Toronto, New York, Los Angeles, and Dallas. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB: YOOIF. For further information, please contact Gary Moss at 416-534-0607 ext.111 or visit www.yangaroo.com.
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The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
Contact:
YANGAROO
Matthew Caldecutt
DKC Public Relations, Marketing, & Government Affairs
212/981-5264
matthew_caldecutt@dkcnews.com
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