Yangaroo Announces ``Connector Beta Launch

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[{"type":"text","content":"Yangaroo Announces ``Connector Beta Launch(via Thenewswire.ca)\n\n \nCustomizable portal enables broadcasters to more effectively manage spots received from agencies and brands through YANGAROO's patented digital distribution technology platform\n\n\n \nTORONTO, CANADA - June 25, 2013 - YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's leading secure digital media management company, today announced the beta launch of \"Connector\", a centralized integrations platform that ties together various systems related to spot distribution, dissemination of traffic instructions, and inventory management used by agencies, brands, and broadcasters. \n\n\n \n\"Connector\" is the latest feature of YANGAROO Advertising, a web-based and hardware-free service that enables senders, such as advertising agencies and brands, to deliver high-quality audio and video files to broadcasters around the globe. \"Connector\" will enable the efficient transmission of buyer and seller data related to inventory availability, integrating with both the scheduling and media information already transacted across the Digital Media Distribution System (DMDS) platform, which powers YANGAROO Advertising. \"Connector\" will help eliminate inefficiencies that cost brands, broadcasters, and agencies time and money by providing a more encompassing data bridge that conforms to industry standard protocols such as BXF and Ad-ID. \n\n\n \n\"DMDS has quietly revolutionized the music business, and has streamlined the voting process for many of North America's major awards shows, and expects to facilitate similar efficiencies for the advertising community,\" said Richard Klosa, CTO of YANGAROO Inc. \"Connector is expected to accelerate systems and data integrations for all types of broadcasters, allowing the implementation of complex and advanced broadcast management workflows in a cost-effective manner. \n\n\n \n\"Connector\" was built utilizing the DMDS API and currently provides each broadcaster with a customizable interface to control the types of media and metadata submitted to their outlet. In future iterations, the platform will allow for bilateral communication that includes inventory availability data, playback reporting, and other compliance-related information. \n\n\n \n\"When it comes to the world of television advertising, broadcasters, agencies, and vendors...

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