Business
YANGAROO and The TEAM Companies Integrate Platforms
YANGAROO enhances its DMDS platform to now provide talent tracking and licensing rights notifi...
About this update from Yangaroo Inc.
[{"type":"text","content":"YANGAROO and The TEAM Companies Integrate PlatformsYANGAROO enhances its DMDS platform to now provide talent tracking and licensing rights notifications when preparing and delivering advertising to broadcasters and publishersNew York, New York--(Newsfile Corp. - October 26, 2021) - YANGAROO Inc. (TSXV: YOO) (OTC Pink: YOOIF) (the \"Company\"), the software leader in workflow management and media distribution solutions, today announced a new strategic alliance with The TEAM Companies (\"TTC\"). YANGAROO has enhanced its advertising services by seamlessly integrating with TTC's Talent and Rights Management platform to track contract permissions and expirations and to provide notifications of talent and licensed element rights usage within its DMDS platform.\"YANGAROO's integration with TTC provides a real-time cross check of talent and licensed element rights against creative content delivered to broadcasters and publishers,\" said Grant Schuetrumpf, CEO of YANGAROO. \"We're excited to be working closely with TTC for our mutual clients' benefit to catch potential talent and rights violations.\"This integration connects ad delivery to talent and licensed element rights, notifying the advertiser or traffic team when advertising has a component that is about to expire or be used in a territory or medium that is not permitted. \"Our platforms are both well advanced to provide this seamless integrated offering with the purpose to continually drive greater accuracy and empower the advertiser to make sure their talent and licensed element rights are in order before advertising goes to air or is published,\" said Greg Smith, Chief Operating and Chief Revenue Officer at The TEAM Companies.The solution is immediately available to YANGAROO clients who currently have a TTC account and is now available for all TTC accounts wanting to integrate their talent and licensing rights workflows with YANGAROO's production & delivery services.About YANGAROOYANGAROO is the leader in cloud-based workflow management for the advertising and entertainment ecosystems. YANGAROO's patented Digital Media Distribution System (DMDS) is a modern, secure platform that connects creative campaigns to linear TV and radio, OTT, CTV, VOD, desktop and mobile, using a full suite of compliance, verification, and measurement tools. YANGAROO trades on the TSX Venture Exch...