Business
YANGAROO and Clearcast Align Services
YANGAROO and Clearcast aim to drive significant efficiencies and cost savings for advertisers ...
About this update from Yangaroo Inc.
[{"type":"text","content":"YANGAROO and Clearcast Align ServicesYANGAROO and Clearcast aim to drive significant efficiencies and cost savings for advertisers requiring TV Clearance, production, and delivery of TV advertising throughout North America and the United KingdomNew York, New York--(Newsfile Corp. - June 16, 2022) - YANGAROO Inc. (TSXV: YOO) (OTC Pink: YOOIF) (\"YANGAROO\"), a software leader in workflow management and media distribution solutions, and Clearcast Ltd. (\"Clearcast\"), based in London, and owned by leading UK broadcasters ITV, Channel 4, Sky and Warner Media, today announce a new strategic alliance. YANGAROO and Clearcast have aligned services to provide a streamlined and efficient solution for advertisers to manage their TV advertising destined for international markets throughout North America and the UK. \"We believe this is a significant benefit to both organizations' clients, who need to manage country specific TV industry requirements and logistics for advertising across our respective markets,\" said Grant Schuetrumpf, CEO of YANGAROO. \"Advertisers requiring TV clearance approval, production services, and delivery to the TV broadcasters in either region should now receive a more streamlined workflow with cost savings using our combined offering.\"Within the UK market, Clearcast launched 'Clearcast Delivery', a service providing an optional delivery choice in the UK market. The service offers advertisers a streamlined and efficient way to deliver TV advertising and subtitling to the TV broadcasters across the UK.\"With the market transforming to a more agile, digital and global footprint, YANGAROO and Clearcast Delivery both offer domestic and international advertisers a simple single access service, providing the necessary local services of organizing TV clearance and deliveries, all at local rates. For Clearcast Delivery, we're excited to now offer our clients competitive rates for international TV Clearance and deliveries across the North American and LatAm markets\" said David Joel, Commercial and Operations Director, Clearcast.About YANGAROOYangaroo is the leader in cloud-based workflow management for the advertising and entertainment industries. YANGAROO's patented DMDS is a modern, secure platform that connects creative campaigns to local, national, and cable TV broadcasters, and radio broadcasters, using a full suite...