Business
YANGAROO and Castle Brands collaborate for eNote promotion for Boru Vodka
Winning Song Delivered by YANGAROO'S DMDS to 650 U.S. Radio Stations TORONTO, Nov. 18 /CNW/ - YAN...
About this update from Yangaroo Inc.
[{"type":"text","content":"\n\n\n\nWinning Song Delivered by YANGAROO'S DMDS to 650 U.S. Radio Stations\n\n\nTORONTO, Nov. 18 /CNW/ - YANGAROO Inc. (TSX-V: YOO, OTCBB: YOOIF), the\nindustry's leading secure digital media distribution company, has collaborated\nwith Castle Brands, an emerging developer and international marketer of\npremium branded spirits, to deliver the song "Devotion" by The Loveblisters,\nthe winner of Boru Vodka's second annual "Defend The Bar Band" competition, to\nradio throughout the U.S. The song was delivered by a DMDS eNote to 650 radio\nstations in five major formats and the eNote can be viewed by clicking this\nlink:\nhttp://www.dmds.com/enote/usa/boru/defend_the_bar_band/winner/?regurl(equal sign)http://w\nww.dmds.com/dmds/dotnet/Views/Tracks.aspx.\n\n\nYANGAROO's eNotes are a multimedia promotional tool that can be emailed\nto selected recipients. eNotes can include animated images or video clips\nalong with a stream of the song that can be reviewed prior to downloading a\nbroadcast quality track via YANGAROO'S Digital Media Distribution System\n(DMDS).\n\n\nAs winner of the competition, The Loveblisters will receive a\nprofessionally produced shot and edited live performance video and $10,000\nworth of new musical equipment in addition to the song being delivered to\nradio via DMDS.\n\n\n"DMDS has provided us with an exciting new way of promoting the winner of\nour competition," said Roseann Sessa, Vice President of Marketing and Public\nRelations for Boru Vodka maker Castle Brands. "Now, hundreds of radio stations\nwill be able to share this year's winner with their listeners and highlight\ntheir part in this Boru-branded competition."\n\n\nSince September 15, independent music fans have been registering to\nlisten and download the music of the competition's fourteen semifinalists, as\nwell as vote for their favorite artist. The semifinalists were chosen by a\npanel of judges from more than 800 applicants representing 47 states and a\nwide variety of musical styles. The 650 radio stations in five major formats\nwere also made aware of the semifinalists through an earlier eNote delivered\nby YANGAROO. The online competition was held at www.boruband.com, a mini-site\noffshoot of www.boru.com.\n\n\n"Being able to use our eNote technology to help promote the emerging\nartist contest...