Business
Western Canadian Music Awards and Peak Performance Project to use Yangaroo's DMDS Awards Management Solution
Western Canadian Music Awards and Peak Performance Project to use Yangaroo's DMDS Awards Manageme...
About this update from Yangaroo Inc.
[{"type":"text","content":"\n\n\n\nTORONTO, Mar. 24, 2010 (Canada NewsWire Group) -- /CNW/ -- YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF), the industry's leading secure digital media distribution company has entered into multi-year agreements with the Western Canadian Music Alliance (WCMA), the organization which presents BreakOut West, and with Music BC, the organization administering The Peak Performance Project, a seven-year, $5.29 million artist development program funded by Jim Pattison Broadcasting's 100.5 The PEAK Vancouver.YANGAROO's patented Digital Media Distribution System (DMDS) will be used by both programs in a similar fashion to this year's GRAMMY(R) Awards and Canada's JUNO(R) Awards. Music submitted for consideration will be digitally ingested into a customized DMDS Awards Management Solution, and the organizations will then use DMDS to securely distribute the music for adjudication, allowing juries to stream and/or download the music for review and cast votes to determine participants, nominees, finalists, and winners as the case may be.\"We had previously tried another digital platform for our awards submissions and adjudication processes that did not perform to our expectations,\" said Rick Fenton, Executive Director of the Western Canadian Music Alliance. \"Our industry partners at CARAS (administrators of the JUNO(R) Awards), had great success working with the YANGAROO team for the last two years, and recommended that we switch to the proven and superior DMDS solution.\"Bob D'Eith of Music BC stated, \"As a member of CARAS, I was amazed at the DMDS voting set-up for the JUNO Awards. As the Peak Performance Project grew in its second year, we had to respond to the anticipated growth in applications. DMDS seemed to offer the natural solution. The DMDS system will ensure that artists are adjudicated fairly and efficiently. We look forward to working with the YANGAROO crew.\"\"The Peak Performance Project is the largest source of radio development funding for emerging British Columbian artists, and demonstrates how DMDS Awards Management can be utilized by programs and contests as well as awards shows,\" said Adam Hunt, DMDS VP Sales. \"BreakOut West is Western Canada's preeminent music awards, conference, and festival, and we look forward to a long and successful relationship with both organizations and to serving more clients in the awar...