Business
JUNO Awards Go Green With Yangaroo's DMDS
Patented Canadian Technology to Allow Secure Digital Judging TORONTO, Sept. 15 /CNW/ - YANGAROO I...
About this update from Yangaroo Inc.
[{"type":"text","content":"\n\n\n\nPatented Canadian Technology to Allow Secure Digital Judging\n\n\nTORONTO, Sept. 15 /CNW/ - YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the\nindustry's leading secure digital media distribution company, has entered into\nan agreement with the Canadian Academy of Recording Arts and Sciences (CARAS),\nthe organization responsible for the JUNO Awards. CARAS will utilize\nYANGAROO's patented Digital Media Distribution System (DMDS) to distribute all\nmusic and related promotional materials submitted for JUNO Award consideration\nto both the judges and CARAS' members.\n\n\nIn past, music has been submitted by artists and record labels for JUNO\nAward consideration by the physical shipment of 12 CD copies, for each\ncategory, of their album and/or single complete with bio and a publicity photo\nto CARAS, who in turn would package the submissions and ship them out to the\n300+ judges across the country. Using DMDS to streamline the process,\nsubmitted music will be digitally ingested into DMDS and CARAS will then use\nDMDS to securely distribute the music and related promotional materials to the\n300+ judges and more than 1700 members. These people will then be able to\nstream the music online or download it to be burned to CD or transferred to\ntheir iPods for review. Digital delivery protects the environment by\neliminating the waste created by CD's and their packaging, which are made from\nmany non-renewable materials, as well as the greenhouse gas emissions caused\nby the delivery of those packages.\n\n\n"Integrating DMDS into our evaluation process was an easy decision," said\nMelanie Berry, President of CARAS. "The technology is not only more efficient\nand less expensive, but it also poses clear environmental benefits. The\nCanadian Music Industry was the first in the world to embrace digital delivery\nfor their promotional releases to radio and other destinations, and it just\nfollows that the JUNO Awards should be the first major televised awards show\nto adopt this same technology."\n\n\nThe development work will begin immediately and will be in place for this\nyear's JUNO Awards, one of the most watched television events in Canada,\nscheduled to take place in Vancouver, British Columbia on March 29, 2009.\n\n\n"We are proud to have been chosen by CARAS for this process," said Cliff\nHunt, ...