Business
Joanne Eckert Joins Yangaroo as Vice President - Sales/Business Development - of Advertising Division
(via Thenewswire.ca) Experienced Sales Leader for Media and Agencies Excited about Future ...
About this update from Yangaroo Inc.
[{"type":"text","content":"Joanne Eckert Joins Yangaroo as Vice President - Sales/Business Development - of Advertising Division(via Thenewswire.ca)\n \n \nExperienced Sales Leader for Media and Agencies Excited about Future\n\n \n \nTORONTO, CANADA - November 5, 2013 - YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's leading secure digital media management company, announced today that Joanne Eckert, seasoned media sales professional, has joined the company as its Vice President, Sales and Business Development, for the advertising division. In this role, she will drive the revenue strategy and growth for the advertising division, based in YANGAROO's recently established New York City office. \n\n \n \nEckert's roles have been in sales, business development, and marketing within the advertising and media industry for almost 20 years. Recent management roles include Vice President, Sales and Partnerships, for LodgeNet (The Hotel Networks) and Senior Director, National Sales/Advanced Advertising for ROVI Corporation. She has extensive advertising sales experience for both high-growth and emerging cable networks including BBC America, CMT, Versus, Turner Broadcasting and A&E Networks. She also has worked at AOL/Time Warner, providing a unique perspective on multiplatform advertising sales.\n\n \n \n\"Joanne brings not only a wealth of experience and understanding about our industry, but also a deep understanding of rapid growth,\" said Sarah Foss, President, Advertising Division. \"Her expertise isn't just selling effective advertising or technology solutions, but also building scalable sales processes, effective teams, and leading organizations for expansive revenue growth. I couldn't be more pleased that she will be doing those things - and more - for YANGAROO.\" \n\n \n \n\"It's exciting to join YANGAROO at this time when we have so much opportunity ahead of us,\" said Eckert. \"I am confident that our YANGAROO platform and unparalleled service will help our clients thrive in our ever-changing advertising industry.\"\n\n \n \nEckert received her Bachelor of Science in Marketing from Bentley College.\n\n \n \nAbout YANGAROO:\n\n\n \nYANGAROO is a company dedicated to digital media management. YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital cloud based solution focused on the music and advertising ind...