Business
Yamaha Music Innovations Partners with POPS, Southeast Asia’s Largest Entertainment Company
HAMAMATSU, Japan, September 25, 2025--Yamaha Music Innovations (hereinafter called "YMI"), a U.S. subsidiary of Yamaha Corporation, has started a collaboration with POPS, Southeast Asia’s largest entertainment company based in Vietnam. POPS has over 400 million users on YouTube, social media, and apps, managing various content businesses that involve music, anime and influencers. By leveraging its main strength in connecting with the digital generation, the collaboration will use POPS’s strong d
About this update from Yamaha Corporation
[{"type":"image","alt":"Yamaha Music Innovations Partners with POPS, Southeast Asia’s Largest Entertainment Company","displaySize":"","headline":null,"caption":"Yamaha Music Innovations Partners with POPS, Southeast Asia’s Largest Entertainment Company","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":270,"url":"https://media.zenfs.com/en/business-wire.com/616c772cadb751a164ac6b3206c6e27c"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/XwnsWnRiux9IQlkQI5kU9g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/616c772cadb751a164ac6b3206c6e27c","width":480,"height":270}},"lazy":false},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":1024,"height":512,"url":"https://media.zenfs.com/en/business-wire.com/6993cb64a9480c41bbeb5e1e5868b0fc"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/.An5C9K89XyXJeaKB7F1fA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTQ4MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/6993cb64a9480c41bbeb5e1e5868b0fc","width":960,"height":480},"lightbox":{"url":"https://s.yimg.com/ny/api/res/1.2/2z1EIZ2KqvHNuWIjkC0e2g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTIwNDg7aD0xMDI0O2NmPXdlYnA-/https://media.zenfs.com/en/business-wire.com/6993cb64a9480c41bbeb5e1e5868b0fc","width":1024,"height":512}}},{"type":"text","content":"Launching a promotion that blends real-world experiences with digital amplification, targeting Generation Alpha","length":111,"tagName":"p","attribs":{}},{"type":"text","content":"HAMAMATSU, Japan, September 25, 2025--(BUSINESS WIRE)--Yamaha Music Innovations (hereinafter called "YMI"), a U.S. subsidiary of Yamaha Corporation, has started a collaboration with POPS, Southeast Asia’s largest entertainment company based in Vietnam. POPS has over 400 million users on YouTube, social media, and apps, managing various content businesses that involve music, anime and influencers. By leveraging its main strength in connecting with the digital generation, the collaboration will use POPS’s strong digital infrastructure and network to carry out promotions in Indonesia and Vietnam, blending real-world experiences with digital amplification.","length":670,"tagName":"p"},{"type":"text","content":""At POPS, our mission has alway...