Business
Extraordinary Brands Acquires CycleBar and Rumble, Cementing Its Status as a Premier Health & Wellness Franchisor
Extraordinary Brands, a leading health and wellness franchisor dedicated to helping entrepreneurs build, scale, and thrive in the boutique fitness industry, has announced the acquisition of two high-profile fitness brands, CycleBar and Rumble, from Xponential Fitness (NYSE: XPOF). With this move, Extraordinary Brands now owns and operates four distinct and in-demand modalities: cycling, boxing, rowing, and barre.
About this update from Xponential Fitness, Inc.
[{"type":"text","content":"Strategic Acquisition Adds Leading Cycling & Boxing Brands to Portfolio, Empowering Franchisees with Shared Services & Operational Excellence","length":149,"tagName":"p","attribs":{}},{"type":"text","content":"CHARLOTTESVILLE, Va., Aug. 4, 2025 /PRNewswire/ -- Extraordinary Brands, a leading health and wellness franchisor dedicated to helping entrepreneurs build, scale, and thrive in the boutique fitness industry, has announced the acquisition of two high-profile fitness brands, CycleBar and Rumble, from Xponential Fitness (NYSE: XPOF). With this move, Extraordinary Brands now owns and operates four distinct and in-demand modalities: cycling, boxing, rowing, and barre.","length":467,"tagName":"p"},{"type":"image","alt":"Extraordinary Brands (PRNewsfoto/Extraordinary Brands)","displaySize":"","headline":null,"caption":"Extraordinary Brands (PRNewsfoto/Extraordinary Brands)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":176,"url":"https://media.zenfs.com/en/prnewswire.com/bec61040a7c76a5c367366bc9538ae88"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/SzJ5T3Xo555z8.OGLO1C5Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTMxMDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/bec61040a7c76a5c367366bc9538ae88","width":400,"height":176}},"href":"https://mma.prnewswire.com/media/2418393/Extraordinary_Brands_logo_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"This latest acquisition builds on Extraordinary Brands' 2024 purchase of Row House, marking a transformative expansion and signaling a new era for both the company and the fitness industry at large.","length":202,"tagName":"p"},{"type":"text","content":""This is more than an acquisition; it's a defining moment," said Paul Flick, CEO of Extraordinary Brands. "We're bringing together well-loved brands with untapped potential and pairing them with a platform designed to elevate every franchisee. We now offer consistency, support, and shared services across a diversified portfolio, something truly unique in boutique fitness."","length":403,"tagName":"p"},{"type":"text","content":"A Platform Built for Growth","length":27,"tagName":"p"},{"type":"text","content":"By uniting CycleBar and Rumble under its growing portfolio, Extraordinary Brands further establishes itself as the go-to franc...