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Better Being Announces Strategic Transaction to Power Next Phase of Growth

Better Being (the "Company"), a vertically integrated manufacturer, marketer, and distributor of branded dietary supplements and personal care products, today announced it has been acquired by a syndicate of global investors led by Snapdragon Capital Partners, LLC ("Snapdragon") with a financing solution provided by funds managed by Strategic Value Partners, LLC and its affiliates (together, "SVP"). As part of the transaction, HGGC, LLC ("HGGC") has sold its remaining stake in Better Being, exit

articleXponential Fitness, Inc.December 16, 20255/company/xponential-fitness-inc/news/better-being-announces-strategic-transaction-to-power-next-phase-of-growth
Better Being Announces Strategic Transaction to Power Next Phase of Growth

About this update from Xponential Fitness, Inc.

[{"type":"text","content":"SALT LAKE CITY, Dec. 16, 2025 /PRNewswire/ -- Better Being (the "Company"), a vertically integrated manufacturer, marketer, and distributor of branded dietary supplements and personal care products, today announced it has been acquired by a syndicate of global investors led by Snapdragon Capital Partners, LLC ("Snapdragon") with a financing solution provided by funds managed by Strategic Value Partners, LLC and its affiliates (together, "SVP"). As part of the transaction, HGGC, LLC ("HGGC") has sold its remaining stake in Better Being, exiting its investment in the Company following an eight-year partnership. A committed financial reserve has been agreed to between management, investors, and lenders to provide additional capital for near-term acquisitions that will expand the brand portfolio and global consumer reach.","length":879,"tagName":"p"},{"type":"image","alt":"Better Being, Co.","displaySize":"","headline":null,"caption":"Better Being, Co.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":166,"url":"https://media.zenfs.com/en/prnewswire.com/f9b7f271418d4bd7f6049251c2f63c86"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/m1mmX7Uf41AAQD7a3eCPuA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTI5MztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/f9b7f271418d4bd7f6049251c2f63c86","width":400,"height":166}},"href":"https://mma.prnewswire.com/media/2847109/BetterBeingLogo_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""Today's announcement is an important milestone for the nearly one thousand Better Being team members and the generations of consumers that have trusted our brands to meet their wellness needs every day," said Brian Slobodow, CEO of Better Being. "We could not be more appreciative to our former investment partners, HGGC, for their years of guidance and support. We are equally appreciative of our new investment syndicate for the commitment they have shown to our winning strategy and the management team behind it. We have been operating with focus and discipline since I partnered with President and Chief Commercial Officer Kyle Garner to take the Company forward. We are a values-driven organization demonstrating a focus on respect, wellness, accountability, transparency, collaboration, a...

More updates from Xponential Fitness, Inc.

HGGCSnapdragon Capital Partners, LLCSVPvertically integratedStrategic Value Partners, LLCCapital PartnersSnapdragon Capital Partnerspersonal care productsCompanyhealth and wellnessinvestmentnatural products