TiVo’s Latest Video Trends Report Reveals Growing Consumer Interest in Video Service Bundles Over Fragmented Streaming Experiences

About this update from Xperi Inc.

[{"type":"text","content":"In a crowded entertainment landscape, consumers are increasing video spend while shaking up how and where they get their favorite content","length":137,"tagName":"p","attribs":{}},{"type":"text","content":"SAN JOSE, Calif., October 01, 2025--(BUSINESS WIRE)--Today, TiVo, a wholly owned subsidiary of entertainment technology company Xperi Inc. (NYSE: XPER), released its Q2 2025 Video Trends Report detailing a fragmented but vibrant entertainment landscape, where video remains king for consumers.","length":293,"tagName":"p"},{"type":"text","content":"Most notably, new data shows that video service bundles continue to gain traction, indicating that consumers value the ability to access a diversity of content across multiple services. Despite price increases and cost-conscious consumers, video spend is up year-over-year, as is time spent watching video content, and the average number of services used by consumers has risen from 9 to 10.","length":391,"tagName":"p"},{"type":"text","content":"Bundles enable consumers to access various types of content, letting them stay in the same service or family of apps to meet a variety of viewership needs. Of the available services, 87% of respondents utilize SVOD services, with the top three ad-supported SVOD tiers being Peacock (69.3%), Paramount+ (59.7%), and Prime Video (59.1%). Subscribers select services based on the available content, seeking expansive programming libraries (38.4%), original content (35.2%), and specific show availability (29.8%).","length":510,"tagName":"p"},{"type":"text","content":""Today’s content landscape is full of unparalleled choice and variety, as consumers have more options than ever before," said Xperi’s chief product and services officer, Geir Skaaden. "Consumers are looking for simplification by increasingly opting into the bundles and platforms that provide the highest-quality content for their household at the best value. These offerings are delivering the convenience of a single destination for diverse content, now enhanced by personalization and immediate access that provides a seamless viewership experience."","length":573,"tagName":"p"},{"type":"text","content":"Additional TiVo Video Trend Report Highlights","length":45,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Local is loved: The importance of local c...

More updates from Xperi Inc.