Business
Trading Update and Impact of COVID 19
Trading Update and Impact of COVID 19.
About this update from Xp Factory Plc
[{"type":"text","content":"\n \n \n RNS Number : 6954G\n Escape Hunt PLC\n 19 March 2020\n \n \n \n \n 19 March 2020\n \n \n \n \n \n Escape Hunt plc (AIM: ESC)\n \n \n (\"Escape Hunt\", the \"Company\" or the \"Group\")\n \n \n \n \n \n Trading Update\n \n \n and\n \n Impact of COVID 19\n Trading in the period from 1 January 2020 to 29 February 2020 continued the strong trend experienced in December 2019, with revenues and site performance in the UK comfortably ahead of expectations and franchise activity trading in line. In the first two weeks of March, sales in the UK business held up remarkably well with almost no discernible impact from COVID-19.\n Our new US master franchisee has converted an existing site to the new format which was received well giving them confidence that the business model can be scaled out across the US as planned.\n However, COVID-19 will prove to be a huge challenge for us all. In the past few days, countries around the world have been adopting increasingly stringent measures to curb the spread of the virus, in many cases leading to the forced closure of all non-essential retail and leisure facilities. In this environment, we fully expect franchise income will progressively decline or cease.\n The UK Government's advice that citizens should avoid unnecessary social contact, referencing bars and restaurants, has been felt this week with a pronounced increase in customers seeking to re-schedule or cancel bookings. At a site level, we have implemented a more stringent cleaning regime and have taken other steps to protect staff and customers and for the moment, sites remain open for business. However, we anticipate further sales reductions and it is possible that the UK Government will follow other European countries and force the closure of all leisure facilities, which would directly impact Escape Hunt. \n For this reason, the Board is taking immediate action to dramatically reduce costs, ceasing all development expenditure and exploring every avenue to conserve cash with a view effectively to putting the business into hibernation as and when necessary. Whilst the excellent trading performance of the UK sites has proven the model and given us confidence to roll-out more, new openings of owner-operated venues in the UK have now been put on hold pending greater clarity of the situation.\n...