Business
Former C&A Innovation Head Advises Xeros
Former C&A Innovation Head Advises Xeros.
About this update from Xeros Technology Group Plc
[{"type":"text","content":"\n \n \n RNS Number : 6347H\n Xeros Technology Group plc\n 26 March 2020\n \n \n \n \n 26 March 2020\n \n \n \n \n \n Xeros Technology Group plc\n \n \n \n \n \n \n \n \n \n \n Former C&A Chief Innovation Officer to Advise Xeros Technology Group \n \n \n on Commercialisation of its Apparel Technologies\n \n \n \n \n \n Xeros Technology Group plc (AIM: XSG, \"Xeros\", \"the Group\"), the developer and provider of water saving and filtration technologies with multiple commercial and domestic applications is pleased to announce that Donald Brenninkmeijer has been appointed as a consultant to the Company. \n \n \n \n \n \n Donald is the former Chief Innovation Officer and Chief Brand, Customer and Sustainability Officer at the international fashion brand C&A. He will work with the Group to bring his expertise in support of the commercialisation of the Company's sustainable apparel products.\n \n \n \n \n \n In his new role advising Xeros, Donald will apply his passion and extensive knowledge in fashion and sustainability to help the Group embed its products in the supply chains of major apparel brands and manufacturers. At C&A in Europe, Donald was instrumental in the development and launch of the international retail industry's first ever Cradle to Cradle1 Certified Gold garment in collaboration with Fashion for Good, paving the way for a more sustainable future in fashion.\n \n \n \n \n \n Xeros Technology Group's unique products significantly reduce the environmental impact of apparel manufacturing and cleaning processes. The Group is applying its products in denim finishing, garment dyeing and garment washing, reducing consumption of water and chemistry and helping reduce emissions.\n \n \n \n \n \n In addition, Xeros is developing filtration products for use with laundry and garment finishing equipment, which can significantly reduce the volume of microfibres released into the world's rivers and oceans.\n \n \n \n \n \n Mark Nichols, CEO of Xeros commented:\n \"Improving the sustainability of the clothes we wear is no longer an option, it is an imperative. We must adopt new technologies and do things differently as consumers if we are to preserve our environment for future generations. The clothing industry is critically aware of the need for ch...