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WW Launches Kurbo By WW To Help Kids And Teens Reach A Healthier Weight Through A Scientifically-Proven Program, Virtual Coaching And A Free App
NEW YORK, Aug. 13, 2019 /PRNewswire/ -- Following the 2018 acquisition of mobile health company Kurbo, WW (NASDAQ: WW) – Weight Watchers Reimagined – today
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[{"type":"text","content":" NEW YORK, Aug. 13, 2019 /PRNewswire/ -- Following the 2018 acquisition of mobile health company Kurbo, WW (NASDAQ: WW) – Weight Watchers Reimagined – today released Kurbo by WW, a scientifically-proven behavior change program designed to help kids and teens ages 8-17 reach a healthier weight, derived from Stanford University's Pediatric Weight Control Program. Through a mobile app and virtual coaching, the program builds on Kurbo's evidence-based mobile platform to help children and teenagers, with support from their families, make lifestyle changes while receiving guidance around sustainable healthy eating, physical activity and mindfulness habits. Kurbo by WW is currently available in the U.S., and the free Kurbo app can be accessed through iOS Apple Store and Google Play. \n\n \n\"To change the health trajectory of the world, we have a tremendous opportunity, but also a responsibility, to help kids, teens and families,\" said Mindy Grossman, President and CEO at WW. \"With Kurbo's proven platform, we can be a trusted and powerful partner for families, as part of our mission to inspire healthy habits for real life, for everyone.\"\nIn recognizing the clear need for an engaging, scalable, program designed specifically for kids and teens, WW closely collaborated with its Youth and Family Advisory Board – a team of leading healthcare professionals and academic experts in pediatric health and nutrition from around the globe – and acquired Kurbo in August 2018. Following the acquisition, WW conducted qualitative research to inform product development that would improve the user experience and make the prior Kurbo program more holistic, creating Kurbo by WW. \n\"According to recent reports from the World Health Organization, childhood obesity is one of the most serious public health challenges of the 21st century. This is a global public health crisis that needs to be addressed at scale,\" said Joanna Strober, co-founder of Kurbo. \"As a mom whose son struggled with his weight at a young age, I can personally attest to the importance and significance of having a solution like Kurbo by WW, which is inherently designed to be simple, fun and effective.\"\nKurbo by WW provides simple, science-based tools to help its members with weight management and overall well-being, on a platform kids and teens are comfortable using. The unique fea...