Business

WeightWatchers Appoints SoulCycle Co-Founder Julie Rice as Chief Experience Officer to Lead Community and Brand Innovation

NEW YORK, Aug. 07, 2025 (GLOBE NEWSWIRE) -- WW International, Inc. (NASDAQ: WW) (“WeightWatchers” or the “Company”), the global leader in science-backed weight management, today announced that longserving WW board member Julie Rice, the entrepreneur and brand builder best known for co-founding SoulCycle, is joining WeightWatchers as Chief Experience Officer. As WeightWatchers evolves its holistic model of care, community will continue to play an increasingly vital role, given its impact on long-

articleWw International, Inc.August 7, 20254/company/ww-international-inc/news/weightwatchers-appoints-soulcycle-co-founder-julie-rice-as-chief-experience-officer-to-lead-community-and-brand-innovation
WeightWatchers Appoints SoulCycle Co-Founder Julie Rice as Chief Experience Officer to Lead Community and Brand Innovation

About this update from Ww International, Inc.

[{"type":"image","alt":"WW International Inc.","displaySize":"","headline":null,"caption":"WW International Inc.","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":56,"url":"https://media.zenfs.com/en/globenewswire.com/40483a4e1ff121f871a542808504cc76"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/ik6HTgh3qOCZmuWHDOwJWw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTc4O2NmPXdlYnA-/https://media.zenfs.com/en/globenewswire.com/40483a4e1ff121f871a542808504cc76","width":300,"height":56}},"lazy":false},{"type":"text","content":"NEW YORK, Aug. 07, 2025 (GLOBE NEWSWIRE) -- WW International, Inc. (NASDAQ: WW) (“WeightWatchers” or the “Company”), the global leader in science-backed weight management, today announced that longserving WW board member Julie Rice, the entrepreneur and brand builder best known for co-founding SoulCycle, is joining WeightWatchers as Chief Experience Officer.","length":360,"tagName":"p"},{"type":"text","content":"As WeightWatchers evolves its holistic model of care, community will continue to play an increasingly vital role, given its impact on long-term health outcomes and sustained behavioral change. In this newly created position, Rice will lead the transformation of WeightWatchers’ global workshop business, which currently supports 20,000 meetings a month across 11 global markets. She will work closely with the company’s science, nutrition, and medical teams to develop a revitalized approach to community that supports members through every life stage. Rice will also oversee the brand team at WeightWatchers, responsible for the company’s content, creative, and communications work, reinforcing WeightWatchers’ point of difference in an increasingly clinically focused telehealth weight loss marketplace, and she will collaborate closely with product and marketing leaders to innovate around how coaching and connection show up across the member experience.","length":958,"tagName":"p"},{"type":"text","content":"“Community has always been at the heart of WeightWatchers. It’s where the brand began, and it remains one of the most effective drivers of lasting success,” said Tara Comonte, Chief Executive Officer of WeightWatchers. “As weight management becomes more complex, particularly with the rise of medications, many people are navigating the journey alone. Support, connection, and shared experience matter more t...

More updates from Ww International, Inc.

WWJulie Ricebehavioral changeSoulCycleweight managementSupport