Business
Wunderman takes majority stake in Pierry in the US
Wunderman takes majority stake in Pierry in the US.
About this update from Wpp Plc
[{"type":"text","content":"\n \nRNS Number : 2666R WPP PLC 20 September 2017 \n\n\n\n\n\nFOR IMMEDIATE RELEASE\n\n\n20 SEPTEMBER 2017\n\n\n\n\n \n \nWPP PLC (\"WPP\")\n \n \nWunderman takes majority stake in Salesforce-focused consultancy Pierry in the US \n \n \nWPP announces that its wholly owned global digital agency Wunderman has acquired a majority stake in Pierry, Inc. (\"Pierry\"), an industry-leading marketing software integration and solutions company specializing in optimizing campaigns on the Salesforce Marketing Cloud.\n \nPierry's revenues were US$14.5 million for the period ended December 31, 2016. Clients include LifeLock, Louisiana Tech University, Major League Soccer team the San Jose Earthquakes and YETI Coolers. Pierry is based in Redwood City, CA, with offices in New York City, Kyoto and Boulder, CO. It employs approximately 100 people and was founded in 2008.\n \nA recognized leader in creating technology-driven consumer experiences using Salesforce Marketing Cloud, Pierry's mission is to help companies optimize their digital marketing initiatives through a unique combination of technology expertise and creative excellence. Utilizing its proprietary MaaS™ (Marketing as a Service) approach, Pierry helps clients design, develop and execute customized marketing programs that dramatically improve efficiency, impact, and increase ROI. Pierry is a Salesforce Platinum partner and was ranked #6 in the \"2016 Fastest Growing Companies\" by the San Francisco Business Times.\nThe investment continues WPP's strategy of focusing on three key areas that differentiate the Group's offering to clients: technology, data and content. WPP's digital assets include companies such as Acceleration (marketing technology consultancy), Cognifide (content management technology), Conexance (data cooperative), Deeplocal (innovation studio founded as a spin-off from Carnegie Mellon University), Marketplace Ignition (Amazon-focused ecommerce), Medialets (mobile ROI measurement), Salmon (e-commerce), The Cocktail (digital consultancy) and Hogarth (digital production technology). WPP also has investments in a number of innovative technology services companies such as Globant and Mutual Mobile, as well as ad technology companies such as AppNexus, Celtra (creative management platform), comScore (data investment management), ...