Business
WPP & KOÇ form a new partnership to launch Ingage
WPP & KOÇ form a new partnership to launch Ingage.
About this update from Wpp Plc
[{"type":"text","content":"\n \nRNS Number : 7154T WPP PLC 05 July 2018 \n\n\n\n\nFOR IMMEDIATE RELEASE\n\n\n5 July 2018\n\n\n\n \n \nWPP PLC (\"WPP\") \n \nWPP and KOÇ form a new partnership to launch digital media agency Ingage\n \n \nWPP's GroupM, and Zer, a Koç Group Company, have formed a partnership to launch new digital media agency Ingage. Ingage will service the rapidly growing demand for digital marketing and offer clients agile solutions that bring together GroupM's global innovative communications services with Zer's industrial and technological expertise.\n \nThe joint venture, fully backed by WPP and Koç Group, will be powered by GroupM's expertise as the world's largest media investment group, and build on the award-winning procurement, digital and technology services of Zer, to provide strategy-led digital marketing services in Turkey.\n \nZer General Manager Aykut Özüner said: \"We at Koç Group are committed to expanding the current digital marketing business handled by Zer with this new partnership. Ingage will draw on Zer's industry expertise to broaden its experience in the retail, durable goods, automotive, finance, local communication, and e-commerce industries.\"\n \nWPP's Turkey Country Manager Demet İkiler said: \"Ingage signals WPP's intent to further develop our business in Turkey. This partnership combines the global media experience of GroupM with the local market strength of Koç Group, and will target local leadership as well as regional influence.\"\n \nZer's 50-strong digital marketing team will continue to serve their clients under the brand Ingage.\n \nContact:\n\n\n\nNiken Wresniwiro, WPP\n\n\n+44(0) 20 7408 2204\n\n\n\n\n\n\n\n\n\n\n\n \nAbout KOÇ GROUP\nKoç Group is Turkey's largest industrial and services group in terms of revenues, exports, employees, taxes paid and market capitalization with over 94,000 people. Koç Group has leading positions with clear competitive advantages in sectors with long-term growth potential such as energy, automotive, consumer durables and finance. Following an average annual growth rate of 16% in consolidated profit in TL terms between 2013 and 2017, Koç Holding is the only Turkish company in Fortune Global 500 with consolidated sales of around US$ 27 billion as of year-end 2017. Koç Group has been a driving force of the T...