Business
Strategy Update and 2025 Preliminary Results
WPP has announced a new multi-year strategic plan called "Elevate28" aimed at simplifying its structure, restoring growth, and driving long-term shareholder value. The company will transition from a holding company to a single entity organized into four operating units across four regions, unified by its WPP Open platform. This strategy is designed to stabilize the business in 2026, build momentum in 2027, and achieve accelerated growth from 2028, supported by £500 million in gross annual cost savings. For 2025, WPP reported revenue of £13,550 million, a like-for-like decrease of 3.6%, with headline operating profit of £1,321 million and a headline operating profit margin of 13.0%. The company anticipates a mid to high-single digit decline in like-for-like revenue less pass-through costs for the first half of 2026, with a headline operating margin forecast between 12% and 13%. Disclaimer*
About this update from Wpp Plc
[{"type":"text","content":"\n\n\n\n\n\n\n\n\n26 February 2026\n\n\n\n\n \nStrategy Update and 2025 Preliminary Results\n \nWPP announces multi-year strategic plan to simplify and integrate client proposition, restore growth and drive long-term value for clients, talent and shareholders\n \n\"My first six months as CEO have only reinforced my conviction that WPP is an extraordinary company. As our clients navigate uncertainty, AI disruption and macro-volatility, we're looking ahead with a clear and focused mission: to be the trusted growth partner for the world's leading brands in the era of AI.\n \n\"Today we are unveiling a bold plan for a simpler, more integrated WPP. Our intention is to stabilise the business, return to organic growth, create capacity to invest in the future and deliver attractive returns for our shareholders. WPP will become a single company, streamlined into four operating units across four regions, all unified by our pioneering agentic marketing platform, WPP Open.\n \n\"Our recent underperformance has been driven by excessive organisational complexity, a lack of an integrated operating model and inconsistent strategic execution. While disappointing, I see huge potential as these issues are all within our power to fix and we're already making great progress.\n \n\"We have everything we need to succeed: exceptional talent, world-class capabilities, trusted data and technology solutions and groundbreaking partnerships, as well as the scale and reach to service the most complex multi-national, multi-brand clients in the world. The momentum we are seeing from the decisive action we've already taken gives me the confidence that we're on the right path to creating a WPP that is fit for the future and built to win.\"\n \nCindy Rose OBE, Chief Executive Officer of WPP\n \nStrategy Update: Elevate28\n \nWPP today announces 'Elevate28', a multi-year strategic plan to simplify and integrate our client proposition, restore growth and drive long-term value for clients, talent and shareholders. Transitioning from a holding company structure to a single company, WPP will simplify its business to deliver fully integrated, AI-enabled solutions through four core operating units: WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions across four regions, North America, Latin America, EMEA and ...