Business

Samba TV Selects Tenured Adtech and Media Executive to Lead Continued Commercial Growth in DACH and Nordic Regions

Appointment follows significant expansion of its AI-driven TV viewership and web data across EuropeSAN FRANCISCO, Aug. 28, 2025 (GLOBE NEWSWIRE) -- Samba TV, a global leader in AI-driven media intelligence, has appointed Frank Süeltmann to lead its go-to-market strategy in DACH (Germany, Austria, and Switzerland) and the Nordic regions building on its accelerated growth across the region. The move signals the company’s expanded commitment to serving advertisers and agencies with the most accurat

articleWpp PlcAugust 28, 20252/company/wpp-plc/news/samba-tv-selects-tenured-adtech-and-media-executive-to-lead-continued-commercial-growth-in-dach-and-nordic-regions
Samba TV Selects Tenured Adtech and Media Executive to Lead Continued Commercial Growth in DACH and Nordic Regions

About this update from Wpp Plc

[{"type":"image","alt":"Samba TV","displaySize":"","headline":null,"caption":"Samba TV","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":88,"url":"https://media.zenfs.com/en/globenewswire.com/3d100f84e66745cf23dcaf8334655b8f"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/nu1bd3ulYtrdkMGIarunQw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTEyMztjZj13ZWJw/https://media.zenfs.com/en/globenewswire.com/3d100f84e66745cf23dcaf8334655b8f","width":300,"height":88},"resize_sm":{"url":"https://s.yimg.com/ny/api/res/1.2/nu1bd3ulYtrdkMGIarunQw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTEyMztjZj13ZWJw/https://media.zenfs.com/en/globenewswire.com/3d100f84e66745cf23dcaf8334655b8f","width":300,"height":88}},"lazy":false},{"type":"text","content":"Appointment follows significant expansion of its AI-driven TV viewership and web data across Europe","length":99,"tagName":"p"},{"type":"text","content":"SAN FRANCISCO, Aug. 28, 2025 (GLOBE NEWSWIRE) -- Samba TV, a global leader in AI-driven media intelligence, has appointed Frank Süeltmann to lead its go-to-market strategy in DACH (Germany, Austria, and Switzerland) and the Nordic regions building on its accelerated growth across the region. The move signals the company’s expanded commitment to serving advertisers and agencies with the most accurate data, contextual media intelligence, cross-platform measurement, and agentic advertising solutions.","length":507,"tagName":"p"},{"type":"text","content":"Based in Hamburg, Süeltmann will oversee Samba TV’s commercial strategy, client partnerships, and market expansion. He brings more than 25 years of adtech leadership experience, including senior and multi-market roles at GumGum, OMD (Omnicom Media Group), dentsu, Livewire, Yieldlab, and WPP Media.","length":303,"tagName":"p"},{"type":"text","content":"Süeltmann joins Samba TV at a time of rapid innovation and growth across Europe. The company’s AI-powered platform combines first-party viewership data with billions of digital signals to build holistic understanding at the intersection of digital and TV. Advertisers and agencies can glean insights from the Samba TV platform, connecting viewership and engagement across every device to elevate media planning and measurement accuracy with greater efficiency, accountability, and impact.","length":493,"tagName":"p"},{"type":"text","content":"“Europe...

More updates from Wpp Plc

media intelligenceSamba TVdigital signalsOmnicom Media Groupmarket expansion