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PubMatic Launches AgenticOS, the Operating System for Agent-to-Agent Advertising

No Headquarters/REDWOOD CITY, Calif., January 05, 2026--PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, today announced the launch of PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital environments. AgenticOS provides a system-level layer that allows agents to plan, transact, and optimize programmatic advertising with speed, consistency and control. PubMatic is launch

articleWpp PlcJanuary 5, 20266/company/wpp-plc/news/pubmatic-launches-agenticos-the-operating-system-for-agent-to-agent-advertising
PubMatic Launches AgenticOS, the Operating System for Agent-to-Agent Advertising

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