Business
POSSIBLE acquires Marketplace Ignition in US
POSSIBLE acquires Marketplace Ignition in US.
About this update from Wpp Plc
[{"type":"text","content":"\n \nRNS Number : 6079E WPP PLC 09 May 2017 \n\n\n\n\n\nFOR IMMEDIATE RELEASE\n\n\n 9 MAY 2017\n\n\n\n\n \n \nWPP PLC (\"WPP\")\n \n \nPOSSIBLE acquires Amazon-focused consultancy Marketplace Ignition in the US\n \n \nWPP announces that its wholly owned global digital agency POSSIBLE has acquired Marketplace Ignition, LLC (\"Marketplace Ignition\"), an e-commerce agency focused on advising clients on how to grow their business on Amazon and other online marketplaces.\n \nMarketplace Ignition works with more than 400 brands, representing more than 2 million unique products and more than US$2 billion in annual retail sales, to establish and grow their e-commerce presence on Amazon. Clients include Hallmark Cards, Lifetime Brands, Inc. and Reynolds Consumer Products. The company employs approximately 35 people and is based in Atlanta with an office in Seattle. It was founded in 2011.\n \nMarketplace Ignition specializes in operational marketing and advises clients on all aspects of e-commerce from sales strategy and merchandise selection to dynamic pricing and promotion strategy. Data-driven, it uses research and ongoing impact analysis to identify immediate and long-term strategic growth levers. \nThe acquisition continues WPP's strategy of focusing on three key areas that differentiate the Group's offering to clients: technology, data and content. WPP's digital assets include companies such as Acceleration (marketing technology consultancy), Cognifide (content management technology), Conexance (data cooperative), Deeplocal (innovation studio founded as a spin-from Carnegie Mellon University), Salmon (e-commerce), and Hogarth (digital production technology). WPP also has investments in a number of innovative technology services companies such as Globant and Mutual Mobile, as well as ad technology companies such as AppNexus, comScore (data investment management), Domo, mySupermarket, Percolate and ScrollMotion.\nThe Group has invested in digital content companies ...