Business
Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer
Ogury, the global leader in persona-based advertising, today announced the appointment of Nicolas Bidon as Chief Executive Officer, effective December 1. A seasoned adtech executive with over two decades of international experience, Bidon will lead Ogury's next phase of innovation and growth, overseeing its global operations and advancing its end-to-end, cross-channel advertising platform.
About this update from Wpp Plc
[{"type":"text","content":"Former GroupM Nexus Global CEO to lead Ogury's next chapter of innovation and growth.","length":89,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, Nov. 24, 2025 /PRNewswire/ -- Ogury, the global leader in persona-based advertising, today announced the appointment of Nicolas Bidon as Chief Executive Officer, effective December 1. A seasoned adtech executive with over two decades of international experience, Bidon will lead Ogury's next phase of innovation and growth, overseeing its global operations and advancing its end-to-end, cross-channel advertising platform.","length":436,"tagName":"p"},{"type":"image","alt":"Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer","displaySize":"","headline":null,"caption":"Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":264,"url":"https://media.zenfs.com/en/prnewswire.com/e042b9b44b0924a41e0dc2971605a38b"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/hW7TO1t9XTwl6N8vjXIdMg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ2NTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/e042b9b44b0924a41e0dc2971605a38b","width":400,"height":264}},"href":"https://mma.prnewswire.com/media/2824896/Ogury_Nicolas_Bidon.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Nicolas Bidon joins Ogury with an extensive record of leading and scaling global digital organizations. Most recently, he served as Global CEO of GroupM Nexus (part of WPP), a network of more than 11,000 digital experts. He joined WPP in 2012 as Managing Director of Xaxis UK, later becoming Global CEO of plista. In 2017, he was promoted to Global CEO of Xaxis, overseeing its reinvention as an outcome media company powered by proprietary AI technology and ushering a new era of significant growth and expansion across 47 markets. Prior to his time at WPP, Bidon held senior positions at Yahoo and various enterprise software startups, such as Microstrategy and Watchfire, the latter acquired by IBM. Recognized for fostering innovation, data-driven execution, and operational excellence, Bidon brings a strong blend of strategic vision and commercial acumen to Ogury.","length":870,"tagName":"p"},{"type":"text","content":""With major disruptions everywhere you look, the advertising ec...