Business
O&M acquires stake in Eightytwenty in Ireland
O&M acquires stake in Eightytwenty in Ireland.
About this update from Wpp Plc
[{"type":"text","content":"\n \nRNS Number : 2984X WPP PLC 20 February 2017 \n\n\n\n\n\nFOR IMMEDIATE RELEASE\n\n\n20 February 2017\n\n\n\n\n \n \nWPP PLC (\"WPP\")\n \nOgilvy & Mather acquires stake in Eightytwenty in Ireland\n \nWPP announces that its wholly-owned marketing communications network, Ogilvy & Mather, has acquired a stake in its digital partner in Ireland, Eightytwenty Customer Experience Limited (\"Eightytwenty\"), market leader in the Irish digital communications industry. \n \nDublin-based Eightytwenty employs over 30 people and has developed a bespoke model that combines creative, data, performance media and technology to design and deliver campaign narratives across the entire customer journey. \n \nOgilvy & Mather and Eightytwenty have been working together since 2015. This acquisition will bring new capabilities in creative, digital performance and technology to Ogilvy & Mather's local and international clients. \n \nWPP's digital revenues were over US$7 billion in 2015, representing 37% of total Group revenues of US$19 billion. WPP has set a target of 40-45% of revenue to be derived from digital in the next five years. In Ireland, WPP companies (including associates) generate revenues of nearly US$75 million and employ over 500 people.\n \n \nContact: \nFeona McEwan, WPP +44(0) 207 408 2204\nChris Wade, WPP\n \n \n\nThis information is provided by RNSThe company news service from the London Stock Exchange END MSCOKKDDCBKKQBB\n ","length":2818,"tagName":"div"}]