Business
Grey and UNACEM Named Honoree in Fast Company's 2025 "World Changing Ideas" Awards
Grey, a leading global ad agency, is proud to announce that it has been named an honoree of Fast Company's 2025 World Changing Ideas Awards, alongside its client UNACEM. This annual recognition honors transformative efforts that tackle the world's most pressing issues, from fresh sustainability initiatives and cutting-edge AI developments to ambitious pursuits of social equity that are helping mold the world. "Sightwalks" stood out for its impact, sustainability, design, creativity, scalability,
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[{"type":"text","content":""Sightwalks," the innovative tactile signage system created by Grey Peru, is transforming sidewalks for UNACEM/Sol Cemento","length":132,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, June 10, 2025 /PRNewswire/ -- Grey, a leading global ad agency, is proud to announce that it has been named an honoree of Fast Company's 2025 World Changing Ideas Awards, alongside its client UNACEM. This annual recognition honors transformative efforts that tackle the world's most pressing issues, from fresh sustainability initiatives and cutting-edge AI developments to ambitious pursuits of social equity that are helping mold the world. "Sightwalks" stood out for its impact, sustainability, design, creativity, scalability, and ability to improve society.","length":595,"tagName":"p"},{"type":"text","content":"In a project that took almost two years, Grey's Peru studio, Circus Grey, along with the Municipality of Miraflores and Cemento Sol, laid over 75,000 square meters of special tiles, creating an innovative signage system that enhances autonomy for over 500,000 visually impaired individuals in Lima, Peru. The goal is to expand "Sightwalks" to different districts in Lima and other cities worldwide. The design and patent for implementation are open and free to use, available on the Cemento Sol website: www.cementosol.com.pe.","length":540,"tagName":"p"},{"type":"text","content":"This year's awards will be featured on fastcompany.com and will showcase 50 winners across 12 categories and 50 additional honorees across industries, for a total of 100 outstanding projects. A panel of Fast Company editors and reporters selected the winners from a pool of more than 1,500 entries.","length":302,"tagName":"p"},{"type":"text","content":""This honor places us among a remarkable group of changemakers working to build a better future. It also reflects Grey's commitment to using creativity as a force for good, an ethos that drives our work across the globe," shared Gabriel Schmitt, Grey's Global Chief Creative Officer.","length":301,"tagName":"p"},{"type":"text","content":"UNACEM's Gabriel Barrio, Commercial Manager, shared: "'Sightwalks' was born from a deep desire to make cities more human and sustainable. At UNACEM, we believe that building goes beyond conc...