Business
Apple Retains Crown as World’s Most Valuable ...
Apple Retains Crown as World’s Most Valuable ....
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[{"type":"text","content":"\n\n \n \nApple retains its crown as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023. The latest ranking shows that the total brand value of the world’s top 100 brands now stands at $6.9 trillion for 2023. Despite a 20% drop in the overall index vs 2022, the Kantar BrandZ Top 100 retains its long-term growth trajectory, posting 47% growth compared to the pre-COVID (2019) level.\n\n\nWith a brand valuation of $880bn, Apple has proven resilient in the face of testing market conditions, justifying premium prices with positive perceptions, and proving that meaningful, different and salient brands are best placed to weather global economic disruption. Google and Microsoft complete the top three, with technology brands, once again, the most represented in the Top 100 and commanding the largest share of brand value.\n\n\nMartin Guerrieria, Head of Kantar BrandZ, says “This year’s results – despite the fall in aggregate value – are, in fact, a continuation of the long-term growth trend for brands, which began following the global financial crisis of 2008 and continued up until the start of the pandemic in 2020. While the market has proved volatile and been greatly impacted by global macroeconomics, consumers’ view of brands has proved far more stable – the most valuable brands in the world remain as highly regarded as ever. The lessons for brand owners and marketers remain clear; effective marketing investment and long-term thinking are vital to your business’ growth prospects. Those brands consistently investing in establishing strong consumer connections are now much better placed to navigate the current volatile conditions and deliver a greater degree of resilience for their shareholders”.\n\n\n2023 Kantar BrandZ Top 10 Most Valuable Global Brands\n\n\n\n\nRank\n\n\n\n\n\n\nBrand\n\n\n\n\n\n\nCountry of Origin\n\n\n\n\n\n\nBrand Value 2023 ($Mil.)\n\n\n\n\n\n\nBrand Value 2022 ($Mil.)\n\n\n\n\n\n\n\n\n1\n\n\n\n\n\n\nApple\n\n\n\n\n\n\nUS\n\n\n\n\n\n\n880,455\n\n\n\n\n\n\n947,062\n\n\n\n\n\n\n\n\n2\n\n\n\n\n\n\nGoogle\n\n\n\n\n\n\nUS\n\n\n\n\n\n\n577,683\n\n\n\n\n\n\n819,573\n\n\n\n\n\n\n\n\n3\n\n\n\n\n\n\nMicrosoft\n\n\n\n\n\n\nUS\n\n\n\n\n\n\n501,856\n\n\n\n\n\n\n611,460\n\n\n\n\n\n\n\n\n4\n\n\n\n\n\n\nAmazon\n\n\n\n\n\n\nUS\n\n\n\n\n\n\n468,737\n\n\n\n\n\n\...