Business
Worksport Presents New Premium "Game Changer" Tonneau Cover Model to Industry Buyers at Keystone BIG Show; Initiates Pre-Orders Ahead of Near-Term Commercial Launch
New Model Presented to North America's leading automotive aftermarket distributor targets major expansion of U.S. dealer network and early revenue pipeline.
About this update from Worksport, Ltd.
[{"type":"text","content":"New Model Presented to North America's leading automotive aftermarket distributor targets major expansion of U.S. dealer network and early revenue pipeline. WEST SENECA, NY / ACCESS Newswire / March 19, 2026 / Worksport Ltd. (NASDAQ:WKSP) (\"Worksport\" or the \"Company\"), a U.S.-based innovator and manufacturer of hybrid and clean energy solutions primarily for the light truck, overlanding, and global consumer goods markets, today announced the development of a new, highly anticipated tonneau cover model. The Company presented the unreleased cover in advance this past Saturday at the Keystone BIG Show, successfully securing early buyer interest and initiating pre-orders ahead of its official near-term launch with multiple buyers referring to the new model as \"a game changer\" in the market.\"We brought something special to Keystone,\" said Steven Rossi, Chief Executive Officer of Worksport. \"We believe this may become the best and leading tonneau cover in the market for professionals. It is being designed with installer demand, dealer economics, and large-scale distribution in mind. We are executing on all fronts to bring this to our growing dealer network and look forward to accumulating initial sales orders immediately ahead of the official launch expected early Q2.\"Strategic Debut at the Keystone BIG ShowRather than a traditional press announcement, Worksport chose to debut this new model directly to the buyers who drive industry volume. Keystone Automotive Operations is widely recognized as the leading distributor and marketer of aftermarket automotive equipment and accessories in North America. With a legacy spanning decade, Keystone operates eight massive, dedicated distribution centers and a transport fleet that serves thousands of auto enthusiasts, dealerships, and professional installers across the USA and Canada, offering national product distribution to thousands of automotive speciality stores. Showcasing at the Keystone BIG Show places Worksport's new product directly in front of a captive audience of high-volume purchasing decision-makers.The New Cover: Built for the Professional MarketThe newly developed cover is engineered to complement Worksport's rapidly growing lineup, which includes the AL3, AL4, and HD3 models. While official product specifications, naming, and media assets will be released closer to th...