Business
WonderFi Provides Update on Bitcoin and Ethereum Treasury Program and Other Initiatives
Steady rise of digital asset sector, along with imminent launch of ETH ETFs, building positive mo...
About this update from Wonderfi Technologies Inc
[{"type":"text","content":"\nWonderFi Provides Update on Bitcoin and Ethereum Treasury Program and Other InitiativesSteady rise of digital asset sector, along with imminent launch of ETH ETFs, building positive momentum to the sectorToronto, Ontario--(Newsfile Corp. - July 23, 2024) - WonderFi Technologies Inc. (TSX: WNDR) (OTCQB: WONDF) (the \"Company\" or \"WonderFi\"), Canada's leader in regulated crypto trading, has entered the fourth week of its treasury Bitcoin and Ethereum buying program, which is running for a three-month period ending September 30, 2024.As at market close on July 22, 2024, the total value of the Company's Bitcoin and Ethereum holdings were approximately US$4.19M (~$5.74M CAD). The following are the holdings from the digital assets purchases made from the start of the Bitcoin and Ethereum buying program, in addition to the Bitcoin and Ethereum that were held prior to the start of this program:Bitcoin(BTC) Avg. Price($USD)Unrealized BTCGain/Loss*Ethereum(ETH)Avg. Price($USD)Unrealized ETHGain/Loss*Existing Treasury Prior to Q340.0 $ 53,255 28.12%320.0 $ 3,078 13.67%Q3 Buying Program 2.6 $ 59,044 15.55%47.6 $ 3,152 11.01%Total42.6 $ 53,603 27.28%367.6 $ 3,088 13.31%*As at market close July 22, 2024 \"The market for digital assets continues to trend in a positive direction,\" said Dean Skurka, President and CEO of WonderFi. \"Bitcoin and Ethereum are both rising steadily and the launch today of the U.S. Ethereum ETFs will provide additional momentum. These developments, along with our launch of WonderFi Labs last week, support a very optimistic view of the market in the months ahead.\"Digital Media Marketing UpdateWonderFi has also engaged Native Ads Inc. (\"Native Ads\") to execute a comprehensive digital media marketing campaign for the Company, supporting WonderFi's ongoing efforts to increase awareness. This comprehensive advertising program is designed to build brand familiarity, general recognition, and raise awareness within online investor content platforms. Native Ads will employ state-of-the-art digital advertising, paid distribution, media buying and content creation to execute this important initiative.This programmatic digital advertising campaign will run for up to 6 months, or until budget exhaustion, at the cost of approximately USD$200,000. Services provided pursuant to the agreement will include media placement...