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Wolverine Puts Boots on the Ground in "Landman" for a New Partnership with Paramount+'s Blockbuster Hit
Today, Wolverine, America's leading work boot brand, announced a multi-channel partnership with "Landman," the hit drama co-created by Taylor Sheridan on Paramount+, ahead of the highly anticipated second season, premiering November 16th. As the show's exclusive work boot partner, Wolverine will bring its innovation and heritage to the show, paying homage to the modern day tales of West Texas boomtowns. With a fully integrated marketing campaign, Wolverine will engage audiences who don't just un
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[{"type":"text","content":"The iconic work boot brand joins "Landman" to celebrate the grit, innovation and resilience of America's modern workforce ","length":135,"tagName":"p","attribs":{}},{"type":"text","content":"ROCKFORD, Mich., Nov. 6, 2025 /PRNewswire/ -- Today, Wolverine, America's leading work boot brand, announced a multi-channel partnership with "Landman," the hit drama co-created by Taylor Sheridan on Paramount+, ahead of the highly anticipated second season, premiering November 16th. As the show's exclusive work boot partner, Wolverine will bring its innovation and heritage to the show, paying homage to the modern day tales of West Texas boomtowns. With a fully integrated marketing campaign, Wolverine will engage audiences who don't just understand grit, they live it every day, in every step, on and off the job.","length":641,"tagName":"p"},{"type":"image","alt":"Wolverine Puts Boots on the Ground in “Landman” for a New Partnership with Paramount+’s Blockbuster Hit","displaySize":"","headline":null,"caption":"Wolverine Puts Boots on the Ground in “Landman” for a New Partnership with Paramount+’s Blockbuster Hit","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":219,"url":"https://media.zenfs.com/en/prnewswire.com/224d7ba941523df9906cdbdf0e2d95c9"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/vbQZfflqHmjK0G68Ty2GVg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM4NjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/224d7ba941523df9906cdbdf0e2d95c9","width":400,"height":219}},"href":"https://mma.prnewswire.com/media/2815957/Wolverine_Landman.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"As the iconic footwear brand built to endure every day, Wolverine has long stood for hard work and perseverance – with 143 years to prove it. Partnering with "Landman" was a natural fit, as the series captures the complexities, generational challenges and gritty realities of life and labor on the oil patch. Sheridan's storytelling inspired Wolverine to elevate the real-life experiences of tradespeople who live and work in some of the world's toughest environments.","length":486,"tagName":"p"},{"type":"text","content":""Wolverine has always stood for the people who power progress with their hands and minds," said Scot...