Business
MERRELL AND GRAMICCI UNITE TO REIMAGINE AN OUTDOOR ICON
Merrell, the global leader in hiking and outdoor footwear, and pioneering outdoor apparel brand Gramicci have joined forces in a collaboration that unites two originals of outdoor exploration. Rooted in heritage and movement, the partnership reimagines Merrell's No. 1 hiking icon – the Moab – through a fresh design lens that bridges trail performance with bold style.
About this update from Wolverine World Wide, Inc.
[{"type":"text","content":"The Moab 2 Siren x Gramicci Celebrates Movement, Heritage, and A New Generation of Exploration","length":94,"tagName":"p","attribs":{}},{"type":"text","content":"ROCKFORD, Mich., Oct. 23, 2025 /PRNewswire/ -- Merrell, the global leader in hiking and outdoor footwear, and pioneering outdoor apparel brand Gramicci have joined forces in a collaboration that unites two originals of outdoor exploration. Rooted in heritage and movement, the partnership reimagines Merrell's No. 1 hiking icon – the Moab – through a fresh design lens that bridges trail performance with bold style.","length":420,"tagName":"p"},{"type":"image","alt":"Merrell Moab 2 Siren x Gramicci","displaySize":"","headline":null,"caption":"Merrell Moab 2 Siren x Gramicci","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/b1ae8104d49485c8a9829ba0267da60b"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/TqgcXnf_zRJoprHcf8gp4Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/b1ae8104d49485c8a9829ba0267da60b","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2802955/Merrell_Moab_2_Siren_x_Gramicci_Image1.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Launching October 24, 2025, in two colorways, Dark Earth and Citron, the Merrell Moab 2 Siren x Gramicci infuses the iconic Moab silhouette with a reinterpreted Siren Web upper. Built on the trusted comfort and traction of the Moab 2 midsole and outsole, the result is a versatile design made for the trail, the rock face, or the city.","length":335,"tagName":"p"},{"type":"text","content":"Founded within a year of each other – Merrell in 1981 and Gramicci in 1982 – both brands helped shape the outdoor industry in lasting ways. Gramicci, born from Yosemite's climbing counterculture, revolutionized apparel with movement-first innovations like the gusseted short and webbing belt, later embraced from California to Tokyo. Merrell has long championed the simple power of being outside, with the Moab becoming the world's best-selling hiking boot and a true symbol for explorers everywhere. This collaboration honors both legacies while redefining what outdoor culture means today.","length":599,"tagName":"p"},{"type":"text","content":""Exploring outs...