Business
Wishpond Marks First Anniversary of Propel IQ; Highlighting Lower Customer Churn Rates and Accelerating Customer Growth
Wishpond Marks First Anniversary of Propel IQ; Highlighting Lower Customer Churn Rates and Accele...
About this update from Wishpond Technologies Ltd.
[{"type":"text","content":"\n \n \n \n Wishpond Marks First Anniversary of Propel IQ; Highlighting Lower Customer Churn Rates and Accelerating Customer Growth\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n Since launching a year ago, Wishpond has added over 500 new Propel IQ customers, which is generating higher gross margins and has shown up to 40% lower customer churn rate than the Company's previous single point solutions.\n \n \n \n \n \n VANCOUVER, BC\n \n \n ,\n \n \n March 5, 2024\n \n \n /CNW/ -\n \n Wishpond Technologies Ltd.\n \n (TSXV: WISH) (OTCQX: WPNDF) (the \"\n \n Company\n \n \" or \"\n \n Wishpond\n \n \"), a provider of marketing-focused online business solutions, is pleased to provide the following update on Propel IQ, the Company's next generation digital marketing platform. Launched in\n \n March 2023\n \n , Propel IQ is Wishpond's 'All-in-One' marketing platform built to serve all our customers' digital marketing needs.\n \n \n \n \n \n \n \n \n \n Ali Tajskandar, CEO of Wishpond, commented, \"Propel IQ is putting Wishpond on track for its next stage of growth. We believe that our investment of time and resources in the past year is yielding a very promising growth trajectory for the platform, with over 500 customers currently subscribing to Propel IQ. Furthermore, transitioning from our traditional silo offerings to a self-serve model with a fully integrated and bundled software platform is allowing the Company to improve its gross margins and customer retention, while providing our customers access to a full featured digital marketing platform. Looking ahead, we anticipate the growth of Propel IQ to continue this trajectory and become a cornerstone for growth and profitability for Wishpond.\"\n \n \n Propel IQ is already having an impact on the Company's overall business as its customer churn rate is almost 40% lower than Wishpond's single product point solutions. The Company believes that Propel IQ has a lower churn rate as it provides customers access to multiple solutions and customers are able to move up the digital marketi...